Senior Specialist in Marketing and Digital Communications

Senior Specialist in Marketing and Digital CommunicationsJoin the clean energy revolution by becoming a Senior Specialist in Marketing and Digital Communications at Southern California Edison (SCE). In this role, you'll lead innovative marketing strategies that impact both business and residential customers. You'll manage a diverse portfolio of Public Safety Power Shutoff (PSPS) and wildfire communications programs, ensuring seamless execution and alignment with business objectives. Your efforts will enhance the customer experience through multi-channel campaigns, driving engagement and delivering meaningful results. You will strategically utilize the power of our dynamic marketing technology stack to deliver automated communications journeys and best-in-class customer experiences. You'll collaborate with cross-functional teams, leveraging data-driven insights and SCE's Martech stack to optimize automated marketing efforts, improve customer engagement, and track performance metrics. With a budget ranging from $5-10MM, you'll support strategic campaigns and regulatory mandates, working closely with external partners and the California Public Utilities Commission (CPUC). As a Senior Specialist, your work will help power our planet, reduce carbon emissions, and create cleaner air for everyone.Responsibilities:Carries out the production of a wide range of marketing and communication content and materials such as press releases, written case studies, website/newsletter articlesOversees individual communication journeys and shares results with critical team members. Interacts with design and development teams to assist with validating solutions that meet customer requirements in terms of technical, cost, scheduleCreates an advocacy program that encourages satisfied customers to proactively recommend the company for future growthEnsures all marketing communication initiatives adhere to the company's marketing and brand guidelines and messaging standardsMonitors the marketing and communications activities in terms of the project budget, ROI and the performance of the campaignsDevelops the strategy in conjunction with event teams to deliver strategic events that support the overall marketing and sales strategy and pipeline goalsDevelops marketing communications campaigns by understanding media coverage and industry trends and developing fresh story ideas to propel the company forwardOptimizes databases of communications materials, ensuring the function has the ability to deliver a fast response and accurate engagement activitiesA material job duty of all positions within the Company is ensuring the protection of all its physical, financial and cybersecurity assets, and properly accessing and managing private customer data, proprietary information, confidential medical records, and other types of highly sensitive information and data with the highest standards of conduct and integrityMinimum Qualifications:Five or more years of experience in marketing, advertising or communicationsBachelor's Degree or higher in Marketing, Business, Communications or related fieldExperience implementing automated offer management using Salesforce Marketing Cloud or equivalent enterprise-grade multi-channel marketing hubVendor management experienceExperience with multi-channel marketing strategy and planning (media, banner, radio, etc) driven by sophisticated analytics and data modelingUtility or other highly regulated industry experienceExperience with enterprise marketing software - Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Exp. or CloudAbility to work independently and in fast paced environmentAdditional Information:This position's work mode is hybrid. The employee will report to an SCE facility for a set number of days with the option to work remotely on the remaining days. Unless otherwise noted, employees are required to work and reside in the state of California.Visit our Candidate Resource page to get meaningful information related to benefits, perks, resources, testing information, hiring process, and moreQualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.Relocation does not apply to this position.About Southern California Edison:The people at SCE don't just keep the lights on. Our mission is so much bigger. We're fueling the kind of innovation that's changing an entire industry, and quite possibly the planet. Join us and create a future with cleaner energy, while providing our customers with the safety and reliability they demand. At SCE, you'll have a chance to grow personally and professionally, making a real impact in Southern California and around the world. Southern California Edison is a proud Equal Opportunity Employer, including disability and protected veteran status. We are committed to ensuring that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodations at (833) 343-0727.