Manager, Brand and Strategy

Manager, Brand And StrategyIt's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 100+ years we have grown to over 1,500 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years. HF Sinclair is seeking a Manager, Brand and Strategy in Salt Lake City, UT. We are currently looking for a passionate and creative brand builder with big ideas. This is a highly strategic role that will focus on growing the value of the Sinclair brand through new creative ways and programs. This person will own and lead our relationships with our agency of record and insights agencies to create new and exciting brand campaigns that will attract new consumers and retain existing ones, in addition to enhancing our Consumer Value Proposition.Job Duties:Manage and execute brand strategy, positioning and standardsManage agency and vendor relationships and budget reconciliationsDevelop an actionable insights strategy and programDevelop brand campaigns and ATL and BTL advertising and marketing creative assets with marketing agencyManage external and internal brand communicationsSocial Media (Consumer) - Innovate and create organic social calendar and posts. Manage and grow community management by 20% with marketing agency while working with the Brand Marketing Team to integrate and activate teams initiatives and goalsManage and optimize SEO with marketing agencyManage, optimize and grow ROI of PPC program with Marketing Agency by 20%Proactively partner with, motivate, create advocacy for and collaborate with the Brand Marketing Team and greater Marketing Team on other team members initiativesEnsure engagement and alignment with Marketing Team to ensure our Consumer Value Proposition supports our Distributor and Dealer Value PropositionLead the organization through annual brand planningUpdate, monitor and action brand KPIsDevelop a Premium Fuel Strategy and Implementation Plan to grow premium fuel penetration by 30%Assess, recommend, manage and create a new strategy for Brand Licensing AgreementsSpecial assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion.Experience:7+ years of professional marketing experienceManaging and growing a Fortune 500 brand or a new innovative brandPerforming consumer and customer segmentation and persona buildingCreating clear, effective and detailed agency briefs to ensure efficient executionEnd-to-end experience managing creative production execution with agenciesDelivering sophisticated projects by collaborating with and delivering through othersManaging medium to large marketing agency relationshipsCreating new strategies and implementing them to deliver resultsManaging sponsorships and extracting maximum value from themEngaging and collaborating with franchisees/distributorsCreating effective and engaging brand communications to consumers, customers and internal stakeholdersEducation Level:Bachelor's Degree in Marketing or a similar business related fieldRequired Skills:Presentation to groups of all sizesStrong organizational skills and project managementStrategy Development and ImplementationCreative CopywritingCollaborating with team, cross-functional team and customersPreferred Skills:Experience working with Agile methodology and ways of workingSupervisory/Managerial ResponsibilityPotentially 1 direct...HollyFrontier Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.