AVP, Digital Content

Associate Vice President, Digital Content & Customer Experience CapabilitiesThe Associate Vice President, Digital Content & Customer Experience Capabilities will lead the global function in Digital Human Health, responsible for designing and executing customer engagement, digital content strategies across all commercial channels. This role oversees campaign orchestration, CRM/Veeva systems, omnichannel data standards, and digital/web capabilities to ensure a cohesive customer experience. They also integrate insights and engagement capabilities into brand and field execution, including Plan of Action (POA) execution support, while scaling capabilities like content generation and delivery, next-best-action orchestration, and identity-based personalization across regions and functions. The role also owns the strategy and optimization of the marketing technology stackincluding CRM, content, web, and consent toolsto enable personalized, compliant, and high-impact engagement throughout the customer lifecycle.Position Responsibilities:Sets strategic direction for omnichannel engagement, content personalization, and CRM integration across field and digital channels to optimize customer engagementLeads key capabilities including orchestration, omnichannel engineering, campaign management, and integration strategyPartners with brand and field leadership to design customer journeys and deliver measurable engagement impactEnables next-best-experience (NBx) and omnichannel touchpoints through platformsOversees modular content strategy, tagging automation, and digital asset managementLeads campaign and content delivery squads, ensuring alignment with brand MLR, local adaptation, and speed to marketLeads web/social marketing capabilities & digital analyticsManages strategic content operations across internal/external vendors and offshore partnersLeads the omnichannel strategy, defining customer engagement standards, taxonomy, and tagging frameworksGoverns end-to-end coordination across CRM, identity orchestration, and compliance with privacy, consent, and targeting frameworksEnsures cross-functional consistency with tech, data, and risk/legal functions on experience and regulatory alignmentManagerial Responsibilities:Manages team of global employees as direct reports plus their respective pyramidsThe role will report to Senior Vice President, Digital Human HealthEducational Requirements:Bachelor's degree in Marketing, Communications, Technology or related fieldMBA or equivalent preferredBehavioral Competencies Required:Strong cross-functional leadership across teams, e.g., marketing, IT, compliance, and analyticsProven ability to lead scaled teams with agile operating models and hybrid vendor/internal talentFunctional Competencies Required:Familiarity with global content operating model (e.g., AORs, hubs, Field CRM enablement), customer journey design, identity architecture, and digital personalization strategiesExperience with content strategy, campaign platforms, omnichannel compliance (DAM, Consent tools), and CRM systemsDeep appreciation of MarTech stack and its applied knowledge across content life cycle and customer engagement touchpointsDemonstrated success in leading large-scale transformation programsExperience Requirements:15+ years in digital marketing, omnichannel engagement, or customer experience leadershipRequired Skills:AccountabilityAsset ManagementBenefits ManagementCustomer Experience ManagementManagement ProcessManagement System DevelopmentProduct ManagementRequirements ManagementStakeholder Relationship ManagementStrategic PlanningSystem DesignsPreferred Skills:RemoteSalary Range for this role is $276,600.00 - $435,000.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at . You can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.