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124516-Marketing Specialist

2 months ago

Burbank, United States DJI Full time

DJI is a global leader in developing and manufacturing civilian drones and aerial imaging technology for personal and professional use. The company is dedicated to making aerial photography and filmmaking equipment and platforms more accessible, reliable, and easier to use for creators and innovators around the world. DJI’s global operations currently span across the Americas, Europe, and Asia, and its revolutionary products and solutions have been chosen by customers in over 100 countries for applications in filmmaking, construction, inspection, emergency response, agriculture, conservation, and many other industries.


Responsibilities

  • Collaborating with marketing manager to develop influencer marketing strategies and implement the campaigns;
  • Identify the best external partners, mainly social media influencers and content creators, according to different marketing needs, negotiate and manage contractual commitments, implement an effective measurement to assess achievement of goals, build and maintain proactive and positive relationship with external partners.
  • Activate partners to contribute to DJI's product launch campaigns and content creation projects, speak at DJI events, beta test and provide feedback on new products;
  • Manage video and photo content delivered by partners from sourcing to approval to publishing to storing within DJI's content library;
  • Coordinate with cross functional teams and brand partners to distribute DJI content and increase impact;
  • Research relevant industry experts, competitors, target audiences, and users in North America;


Requirements

  • Bachelor's Degree in Business, Marketing, or a related field;
  • 5-7 years working experience in the industry;
  • At least 2 years of experience in marketing, in depth knowledge of online marketing strategies and channels, familiar with social media marketing industry;
  • Ability to manage and build relationships with DJI’s existing and prospective partners (influencers and content creators);
  • Excellent interpersonal, communication and negotiation skills; Strong analytical skills, high business acumen, and self-driven;
  • Successful candidates will demonstrate a high degree of tenacity;


Preferred

  • Experienced in influencer sponsorships, cross-team coordination and/or project management;
  • Established relationships with social media influencers and content creators;
  • Passionate about videography/photography/camera industry/drone technology;
  • Profound knowledge of North American social media and creative landscape