Digital Performance Marketing Manager

Job Type: Full Time Hybrid onsite at the HQ Office located in Draper, Utah (preferred) Reports To: Director of Web Operations Experience Level: 6-8 years Overview: The Digital Performance Manager is a key member of our marketing team and is responsible for driving results across paid and organic search while ensuring every marketing dollar delivers strong visibility and performance targets. You will lead the strategy and oversight of paid media and SEO, guide the work of our external paid media agency, manage investments across channels, and elevate search performance to support growth. You will also help establish scalable processes that strengthen the marketing organization and enable future expansion. This role requires an analytics and strategic marketer with deep expertise in Google Ads, paid social, SEO best practices, and SEM strategy along with a proven ability to deliver clear return on investment. Who We Are: Founded in 2014, Studio McGee, Inc. is one of the fastest growing home design brands in America. Our journey began with a thriving interiors business that focused on approachable, yet aspirational design. By leveraging the power of digital communities, we were able to expand our footprint in the interior design industry through an unconventional approach that connected us with our consumers. We continued to carry that forward-thinking attitude into the launch of our retail business, McGee & Co., which anchors the operational and revenue growth of our company. Our licensing partnerships allow us to further expand our design voice beyond our own collection. From a multi-year partnership with Target to an Emmy-nominated Netflix Series and a NY Times Best-Selling book, Studio McGee's passion is to empower people to design with an approachability that enhances their daily life and elevates their everyday. Whether following us on social media or becoming part of our company, we invite you to join us on our mission to "Make Life Beautiful." Key Responsibilities:Paid Media Strategy and Performance OversightLead performance marketing across search, social, display, programmatic, and other channels with a focus on measurable outcomes Direct the external agency to plan, execute, and optimize campaigns that align with strategic goals Evaluate channel structures for clarity, scalability, and strong performance Provide creative requirements and performance insights to Brand and Creative to support effective asset development Monitor trends and competitive activity to identify opportunities for growth and efficiency Search Strategy and SEM Stewardship Oversee keyword research and guide high value opportunities across paid and organic search Build SEO briefs with Brand and Creative and provide direction to the agency for SEM execution Review SEM performance including bids, ad copy, extensions, and competitive activity Align paid and organic search to increase visibility and reduce overlap Budget Management, Planning, and Financial Reporting Partner with finance to manage budgets, forecast spend, and track financial performance Monitor pacing and ensure efficient allocation of investment across channels Review agency optimizations and guide audience strategy, bidding, and testing Analytics, Testing, and Performance InsightsAnalyze key indicators including CPA, ROAS, LTV, conversion rates, and pipeline contribution Implement structured multivariant testing across creative, audiences, placements, and messaging Build and maintain reporting framework using GA4, Looker, Tableau, and attribution tools Translate insights into actionable recommendations for campaign and investment improvements Collaboration and Integration Partner with WebOps, Lifecycle & Retention, Marketing, Product, and Social to support full funnel goals Share performance insights to inform planning and marketing strategy Ensure all programs comply with data privacy and advertising regulations Tools and TechnologyStrong command of Google Ads, Meta Ads Manager, TikTok Shop, and programmatic DSPs Familiarity with Google Search Console, SEMRush, BrightEdge, and related tools Skill with analytics platforms including GA4, Looker, or Tableau Experience with workflow and project management tools for campaign planning Qualifications: 6-8 years in paid media management, SEM, and/or SEO roles. Proven expertise in Google Ads, paid social platforms, and SEO optimization Experience managing budgets and pacing across multiple paid channels Strong people leadership skills, with experience coaching direct reports and/or leading cross-functional contributors Analytical and data-driven, with a track record of improving ROI and conversion performance Collaborative marketer with the ability to work across brand, creative, and operational teams Mindset:Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas Analytical and grounded in data: Approaches decisions with a clear measurement framework, seeks patterns and insights in performance results, and uses rigorous analysis to guide recommendations and prioritize actions. Translates results into clear and actional insights Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit Benefits: Competitive compensation + performance based bonuses Comprehensive health benefits (medical, dental, vision, hospital indemnity, accident, pet) Open PTO & paid holidays 401k with 4% company match up to 6% Exclusive 50% Team Member discount at mcgeeandco.com + access to Team Member warehouse sales Beautiful office space with company provided drinks & snacks + optional hybrid flexibility A collaborative, creative culture with room to grow McGee is proud to be an equal opportunity employer - we see the beauty of celebrating our teams' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Together we Make Life Beautiful.