Marketing Specialist

3 weeks ago

Salt Lake City, United States Galileo Financial Technologies Full time

Marketing SpecialistThe primary focus of the Marketing Specialist role is to support the marketing strategy for Galileo's Co-brand Debit Card programshelping drive engagement, adoption, and loyalty through coordinated go-to-market and lifecycle campaigns. This position is a vital support role that works closely with the Director of Product Marketing and cross-functional teams to ensure successful execution of multi-channel programs. Ideal candidates bring 46 years of experience in project coordination, campaign management, and marketing operations within fast-paced, data-driven environments (preferably fintech, payments, or financial services).Strategy & ExecutionAssist in the execution of marketing initiatives for Co-brand Debit Card programs, including campaign planning, go-to-market launches, and lifecycle engagement.Support the development of partnership marketing programs that drive brand awareness and customer acquisition.Manage project timelines, deliverables, and launch calendars to ensure flawless execution and alignment with partner objectives.Contribute to campaign performance tracking and optimization, using insights to improve messaging, segmentation, and engagement.Ensure brand and regulatory compliance across all partner and Galileo communications.Assist in developing internal and partner-facing marketing playbooks, campaign briefs, and post-launch reports.Marketing OperationsCoordinate the creation, QA, and distribution of creative assets across digital and partner channels.Support campaign builds and execution workflows in platforms such as Marketo or Braze.Partner with analytics and data science teams to generate performance reports and insights.Maintain organized project documentation, timelines, and campaign performance archives.Cross-Functional CollaborationServe as a liaison between marketing, product, engineering, compliance, and partner teams to ensure consistent alignment and timely delivery.Collaborate with co-brand partners and internal creative teams on briefs, asset reviews, and approvals.Work with internal stakeholders to streamline workflows, remove blockers, and ensure campaign readiness.Contribute to team meetings, partner reviews, and quarterly business updates by preparing presentation materials and reports.Ideal Profile46 years of experience in B2B marketing coordination, campaign execution, or project managementStrong organizational skills with the ability to manage multiple priorities and deadlines.Experience with marketing automation (Marketo and Braze) platformsFamiliarity with multi-channel marketing, including email, social, and SMS.Excellent written and verbal communication skills, with an eye for detail and brand tone consistency.Comfort working in cross-functional environments with matrixed stakeholders.Analytical mindsetcomfortable interpreting performance data to drive decisions.Proactive, solution-oriented, and able to thrive in a fast-paced environment.US-Based Base Compensation$89,600 - $168,000 USD

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