Marketing Analyst

3 weeks ago

Bernards, United States KellyMitchell Group Full time

Job Summary:

Our client is seeking a Marketing Analyst who will be responsible for the ownership of end-to-end marketing plan and outcomes for CMO organization, including: strategic direction, narrative, planning, and process for all MarCom initiatives.

Duties:

  • Decide final components to deliver against brief in partnership with Consumer Integrated Marketing
  • Commission creative, PR, media, engagement, CX, VBM and local/field marketing to execute on marketing plan elements, based on strategy
  • Track performance and asserting recommendations for marketing plan enhancements to help meet business targets
  • Develop and own the strategic narrative on a number of key initiatives to drive demand for the company's Consumer Home category
  • Nuances of key customer segments and home competition within key DMAs
  • Monitor and remain accountable to key KPIs (e.g. ,business results, in-market performance, brand health metrics)
  • Partner with CMO peer teams and business unit stakeholders to develop fully-optimized marketing plans, and oversee end-to-end programs through project life cycle
  • Specific support may be leveraged for our mobile and home platforms, as well as for key segments and initiatives spanning the full Home portfolio


Desired Skills/Experience:

  • Bachelors degree in Marketing, Business, or Market Research or 4+ years of relevant work experience
  • 6+ years of relevant work experience in brand building, storytelling, owning/driving strategic initiatives, or overseeing end-to-end marketing plans
  • Ability to balance multiple priorities and meet deadlines in a dynamic environment
  • Ability to translate market knowledge and strategy into compelling stories and tools for the business teams
  • Skill in analyzing what's important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities
  • Excellent communications skills to articulate plan recommendations and drive alignment with key stakeholders


Benefits:

  • Medical, Dental, & Vision Insurance Plans
  • 401K offered

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