E-Commerce Account Specialist

2 weeks ago


Jacksonville, United States Interactive Resources - iR Full time

The Channel Marketing Account Specialist will assist with the planning, development, and implementation of trade marketing strategies and promotional activities for Amazon.


Responsibilities:

  • Work closely with the Sales Team to develop and refine annual Amazon goals, strategy, and growth tactics that are in line with brand strategy and sales target.
  • Identify and communicate Amazon product, promotion, and merchandising opportunities.
  • Work with the Marketing Team to monitor sales trends, measurement of promotional performance, consumer reviews, assortment and pricing optimization, and industry analysis.
  • Lead management and optimization efforts of Amazon product catalog.
  • Partner with the team in the development, planning and execution of Amazon specific digital requests and support.
  • Maintain and manage optimization of content including images, video, A+ content, product details, brand story and brand store.
  • Monitor Amazon listings and fix catalog issues.
  • Work with Sales to plan and maintain calendar of promotions and deals designed to complement seasonal sales and profitability goals, with respect for inventory planning and coordination across channels of business.


Qualifications:

  • Bachelor's degree in marketing, business management or related areas
  • 3+ years of experience in Ecommerce management or digital marketing, preferably with CPG background in Amazon 1P/3P environment including work with Amazon Ads, SEO, Vendor



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