Media Buyer

The media buyer is responsible for purchasing advertising space and time to promote Gardner White Furniture product, service, and brand. The media buyer will work closely with the advertising and marketing teams to develop effective advertising campaigns. This is a crucial role in ensuring that advertising campaigns effectively reach and engage the target audience while staying within budgetary constraints.

Job Description:

1. Research and Analysis:

• Conduct market research to identify target audiences, consumer behavior, and trends.
• Analyze data to determine the most effective media channels for reaching the target audience.

2. Media Planning:

• Develop and implement media plans based on campaign objectives, target demographics, and budget constraints.
• Select appropriate media channels such as TV, radio, print, digital, social media, and outdoor advertising.

3. Negotiation:

• Negotiate and purchase advertising space or time from various media outlets to secure the best rates and placements.
• Build and sustain relationships with media vendors to continuously understand the evolving landscape.

4. Budget Management:

• Manage and allocate advertising budgets effectively to maximize the impact of campaigns.
• Monitor expenses and ensure campaigns stay within budget constraints.

5. Campaign Execution:

• Coordinate with creative teams to ensure that ad materials are delivered to media outlets on time.
• Oversee the placement and scheduling of advertisements to optimize reach and frequency.

6. Performance Analysis:

• Track and analyze the performance of advertising campaigns using relevant metrics and key performance indicators (KPIs).
• Provide regular reports to clients or internal stakeholders on the effectiveness of media campaigns.

7. Stay Informed:

• Stay updated on industry trends, media consumption patterns, and emerging advertising technologies.
• Attend industry events and conferences to network and gather information.

Qualifications:

1. Education:

• Bachelor's degree in marketing, advertising, communications, or a related field.

2. Experience:

• Previous experience in media buying, advertising, or a related field is required.
• Familiarity with media planning tools and software.

3. Analytical Skills:

• Strong analytical and data interpretation skills to make informed decisions.

4. Communication Skills:

• Excellent communication and negotiation skills to interact with media vendors and clients.

5. Time Management:

• Ability to manage multiple tasks and deadlines in a fast-paced environment.

6. Adaptability:

• Flexibility to adapt to changes in the media landscape and industry trends.

Position is full-time on site.

Must be a U.S. Citizen.