Email Marketer

1 week ago

Los Angeles, United States CheekyMD Full time

The CheekyMD team united with a vision to ensure everyone has access to the benefits of modern weight loss medication without the inconvenience and discomfort of needle injections and at an affordable price. We specialize in offering an innovative oral form of semaglutide, providing a needle-free solution to ease the weight loss journey.


Our mission is straightforward: to make it pain-free for anyone to achieve their weight loss goals.


Overview

Are you a strategic and data-driven Email Marketing professional with a knack for driving acquisition and retention in the Health-Tech sector? CheekyMD is seeking a talented Manager of Email Marketing and Retention to join our dynamic team. This role will play a pivotal part in enhancing customer acquisition through strategic email campaigns and optimizing customer retention through data analysis and outbound communication.


Location: Los Angeles, with some remote flexibility.


Key Responsibilities

  • Email and SMS Campaigns for Acquisition: Develop and execute targeted email and sms campaigns to drive customer acquisition, utilizing segmentation, A/B testing, and other best practices.
  • Retention Strategy Development: Analyze data to identify trends within the current customer base and create/implement a comprehensive retention strategy through outbound communication and website enhancements.
  • Customer Segmentation: Utilize data segmentation to tailor email campaigns for different customer segments, ensuring relevance and engagement.
  • A/B Testing: Conduct A/B testing on email campaigns to optimize messaging, design, and timing for maximum effectiveness.
  • Customer Journey Mapping: Develop and refine customer journey maps to enhance the overall customer experience and drive retention.
  • Website Enhancements: Collaborate with cross-functional product, operations and customer experience teams to identify and implement website enhancements that contribute to improved customer retention.
  • Data Analysis: Regularly analyze campaign performance and customer behavior to identify opportunities for improvement and inform future strategies.
  • Internal Collaboration: Work closely with the Director of Performance Marketing and other functional team members to align email campaigns with broader marketing and strategic business initiatives.
  • Compliance: Ensure that all email campaigns adhere to Telemedicine regulations and compliance standards.


Qualifications

  • 5+ years of experience in email marketing, with a focus on both acquisition and retention strategies.
  • Strong analytical skills and a data-driven mindset, with the ability to draw insights from data to inform marketing strategies.
  • Experience with marketing automation platforms and email marketing tools.
  • Proven ability to develop and implement successful retention strategies.
  • Knowledge of A/B testing methodologies and customer segmentation practices.
  • Familiarity with website analytics and optimization.
  • Excellent communication and collaboration skills.
  • Detail-oriented with strong project management capabilities.
  • Familiarity with HIPPA or Legal compliance.


Compensation and Benefits

  • Salary: $120-150k, commensurate with experience
  • Unlimited Paid Time Off (PTO)
  • Healthcare: Monthly healthcare stipend initially, with the option to transition to medical insurance at a later date 


How to Apply

To apply, please send your resume and a cover letter to recruiting@cheekymd.com with the job title in the subject line.


In your cover letter, please include the following:


  • A discussion of how your experience makes you a strong match for this specific role.
  • An example of a small but important improvement you made to an email campaign, that resulted in a big difference in outcomes.
  • Your interest in working for a small, but rapidly growing startup.



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