Senior Manager, Video Copywriting

Senior Manager, Video CopywritingLaunch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.$110,000 - $135,000 per yearMUST HAVE:46 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributorsDeep understanding of direct response principles, consumer psychology, and creative strategy for performance marketingStrong analytical mindset with the ability to interpret campaign data and optimize based on insightsHigh proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTubeEXPERIENCE: 46 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacityYOUR ROLEElevate Launch Potato's copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.OUTCOMESBrand Strategy & Creative ExcellenceOwn the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioningDevelop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywritingEstablish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performanceCopywriting Leadership in Performance MarketingOversee the velocity and performance of copy across paid social, search, display, and programmatic channelsRegularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizationsConsistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTRPersonally write high-impact copy for key campaigns, vertical launches, and rapid-test environmentsInnovation & Opportunity SourcingProactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign dataTranslate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenueVideo Scriptwriting & Compliance AlignmentLead the development of compelling video scripts that drive performance and meet compliance standardsPartner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforcedMitigate risk by maintaining alignment between copywriting strategy and regulatory requirementsTeam & Resource ManagementManage a network of freelance writers and collaborators, ensuring high throughput and quality controlOwn the budget and resource allocation for writing support while maximizing ROIBuild systems, workflows, and training resources to improve creative operations and knowledge sharingCOMPETENCIESStrategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative.Analytical & Results-Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making.Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.Collaborative: Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies.Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success.TOTAL COMPENSATIONBase salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments.Want to accelerate your career? Apply nowSince day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.