Manager, Digital Marketing Social Media

divh2Manager, Digital Marketing Social Media/h2pONE DAYTONA, located in Daytona Beach, FL, is a lifestyle and entertainment destination featuring approximately 300,000 square feet of retail, dining and entertainment along with premium residential apartments and hotel accommodations. ONE DAYTONA is located in east Central Florida at the crossroads of I-95 and I-4, across from Daytona International Speedway and just four miles from the Worlds Most Famous Beach./ppThe Manager, Digital Marketing Social Media is responsible for developing and executing ONE DAYTONAs digital marketing strategy, enhancing the propertys online presence, and engaging consumers across all digital channels. This role will oversee social media content, digital advertising, website management, and email marketing programs to drive awareness, traffic, and engagement for the property and its tenants./ppIn addition, this position will collaborate with internal stakeholders and external consultants as needed to optimize digital initiatives, creative content, and analytics performance./ppEssential Duties and Responsibilities/pulliDevelop and implement a comprehensive digital marketing strategy that supports ONE DAYTONAs brand objectives and drives consumer engagement./liliManage all social media channels, including content creation, scheduling, and community engagement./liliCollaborate with internal teams, tenants, and consultants to develop integrated campaigns that promote events, retail offerings, and special initiatives./liliCreate digital advertising campaigns including paid social, search, display, and geo-targeted media to drive awareness and visitation./liliMaintain and update the ONE DAYTONA website, ensuring timely and accurate information, SEO optimization, and visual quality./liliOversee monthly email marketing campaigns and manage the consumer e-blast database./liliTrack, analyze, and report on digital performance metrics, providing actionable insights to the leadership team./liliSupport photography, videography, and drone content creation for digital and social use./liliManage online directory listings, digital signage, and other consumer-facing digital touchpoints./liliAssist in the creation and management of content calendars and digital asset libraries./liliPartner with community organizations, tourism partners, and consultants to extend online reach and align messaging./liliStay current on digital marketing trends, tools, and best practices to continually improve performance./liliWillingness to work nights, weekends, and holidays as required for event and activation support./li/ulpSupervisory Responsibilities/pulliNone (may oversee interns, contractors, or external consultants as needed)./li/ulpEducation and/or Experience/pulliRequired: Bachelors degree in Marketing, Communications, Journalism, or related field./liliRequired: Minimum three (3) to five (5) years of experience in digital marketing or social media management./liliPreferred: Experience within retail, hospitality, or entertainment environments./liliTechnical Skills: Proficiency in social media management tools, analytics platforms, Microsoft Office, and Adobe Creative Suite.

Experience

with Yardi and CMS platforms preferred./li/ulpKey Qualifications/pulliStrong creative vision with a deep understanding of digital trends and audience engagement./liliExceptional writing, editing, and storytelling skills for social and digital platforms./liliDemonstrated success managing paid media and content performance analytics./liliCollaborative and proactive, with strong organizational and project management abilities./liliAbility to work effectively with external consultants and creative partners to achieve marketing goals./liliAttention to detail with the ability to balance creative and analytical thinking./liliPassion for community engagement and the ONE DAYTONA brand experience./li/ul/div