Director of Marketing

4 weeks ago

New York, United States Brevitē Full time

Brevite is hiring a tenacious Director of Marketing to amplify our presence in the direct-to-consumer and omnichannel landscapes. In this role, you will lead a dynamic, innovative team and report directly to our Co-Founder. You will spearhead digital and growth marketing efforts, enhancing our e-commerce business and elevating brand awareness and engagement through online marketing channels. Additionally, you will collaborate closely with other departments to create a unified marketing strategy, ensuring we consistently meet our objectives and maintain a strong connection with our audience.


Brevite creates premium work and travel bags designed to elevate every journey, combining style with functionality. The ideal candidate is a strategic thinker who dives deep into data and technical details while always prioritizing our top focus—our customers and their journey with our products. We're seeking not just a proficient data-driven marketer but a compassionate leader and mentor who inspires and cultivates their team, setting a standard of excellence.


At Brevite, our values include enabling and supporting everyone’s creativity, leading by example, treating everyone fairly in all we do, and being serious about play. We value those who challenge the norm and embrace the creative and adventurous spirit in everything they do. If you are a marketing leader in consumer goods who thrives on telling compelling stories through data and cherishes the craft of marketing for a distinctive brand, we invite you to join us in taking Brevite to new heights.


Key Responsibilities:

  • Develop and lead the implementation of innovative marketing strategies for new product introductions, seasonal promotions, collaborations, and brand activities.
  • Act as the lead analyst for marketing performance, establishing clear goals for digital channels that align with broader business objectives. Regularly report insights and results to senior management and stakeholders.
  • Adopt an analytical approach to continuously test, learn, and enhance our marketing efforts across all digital and physical platforms.
  • Manage and enhance our engagement across various channels such as paid acquisition, email, SMS, social media, influencer partnerships, and our site experience and merchandising.
  • Lead team of internal talent and external consultants overseeing website ux, design, and optimization, paid marketing, email marketing, customer acquisition and retention strategies, and implementation
  • Own our e-commerce / digital marketing budget and P&L; develop budget and forecasting, monitor financial performance, and drive any necessary changes to meet or exceed targets.
  • Work closely with other departments to ensure a cohesive approach to customer engagement and satisfaction.


Qualifications:

  • 8+ years of e-commerce, omnichannel growth marketing experience, ideally within the consumer goods (CPG) space
  • Direct experience with e-commerce platforms and tools (e.g. Amazon, Shopify, Klayvio, Postscript, etc.)
  • Experience owning, measuring, and managing budget, forecasting, and performance metrics, KPIs, and OKRs
  • A scrappy and enthusiastic proactive problem solver with an entrepreneurial spirit
  • A natural people manager, and love nurturing and developing individuals and teams to meet their full potential
  • High emotional intelligence, low ego, and self-awareness, which encourage positive energy, passion, and fun throughout the organization
  • Exceptional communication abilities with a knack for delivering clear and persuasive messaging across various platforms.
  • Strong proficiency in using data analytics to drive marketing strategies and evaluate performance.
  • Well-versed in marketing technologies and platforms, including e-commerce systems and digital marketing tools.
  • Proven creative acumen with a track record of crafting effective and innovative marketing strategies.


Salary & Benefits

  • The compensation range for this role is a $120K-$160K
  • Health & Dental
  • Paid Time off
  • Hybrid Work Environment
  • Working alongside a low-drama, no-ego team

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