DIRECTOR OF PAID MEDIA AND MANAGED PLATFORMS

Director Of Paid Media And Managed Platforms - Gdm (Gray Media Group)Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.Gray Digital Media (GDM) is a full-scale digital agency built inside one of the nation's largest media companies. We combine local market insight with enterprise-level technology to deliver integrated, performance-driven advertising solutions. Our teams lead strategy, execution, optimization, and reporting across the full digital ecosystem, partnering with stations and clients to drive measurable growth. We move fast, innovate constantly, and are committed to delivering a world-class experience at every stage.The Director of Paid Media & Managed Platforms leads GDM's non-programmatic digital channels, including Paid Search, Paid Social, and Managed Platforms (QA, SEO, and Email). This role manages multiple managers and their teams, ensuring campaign accuracy, operational excellence, and scalable processes. They act as a strategic partner to sales and a counterpart to the Director of Programmatic, helping translate complex digital operations into clear, client-ready solutions. Exceptional communication skills and experience working with broadcast stations are essential.Duties/Responsibilities include, but are not limited to:Lead Paid Search, Paid Social, and Managed Platforms teams with clear goals, workflows, and accountabilityManage and mentor team managers (Search, Social, Managed Platforms) and their staffOversee QA, SEO, and Email vendor partnerships to ensure quality and efficiencyEstablish scalable processes for campaign setup, delivery, and optimization across all non-programmatic channelsCollaborate closely with the Director of Programmatic while maintaining clear ownership separationTranslate technical campaign details into sales-friendly communication for stationsPartner with GDM Strategy and Campaign Support to elevate station guidance and client experienceEnsure SLAs, turnaround times, and quality standards are consistently metLead operational improvements, documentation, and cross-team communicationSupport new product rollouts and enhancements in Paid Search and Paid SocialGuide teams through complex campaign troubleshooting and performance optimizationContribute to forecasting, staffing plans, and resource modelingMaintain a culture of accuracy, responsiveness, and customer serviceQualifications/Requirements:710+ years in digital advertising, including Paid Search and Paid Social leadershipExperience managing large teams and managersStrong communication skills with the ability to simplify technical concepts for sales and clientsPrior experience supporting or working with broadcast stationsProven success in creating scalable workflows and improving operational efficiencyDeep understanding of cross-channel digital media and QA processesAbility to balance operational rigor with a client-centric, sales-minded approachExperience managing vendor relationships (SEO, Email, QA partners)Strong analytical, organizational, and prioritization skillsAbility to work collaboratively with parallel leaders (e.g., Director of Programmatic)GDM-TV/Gray Media is a drug-free companyGray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.