Associate Product Marketing Manager

Explore Opportunities With BrunswickAre you ready for what's next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality.Position OverviewWe are looking for an experienced marketer to elevate brand and product activations. This individual will work with key stakeholders in category management, marketing, sales, service and suppliers, acting as the liaison to ensure product and sales, marketing, and service materials meet the needs of the category. This individual role will be to ensure content generation, product alignment & channel execution of brand & product marketing. Central to this role is management of new product launches, event planning and execution, photo shoot planning and execution, the brand calendar, email coordination, and key stakeholder communications.At Brunswick, we have passion for our work and a distinct ability to deliver.Essential FunctionsSupport brand marketing leadership to ensure new product launch and model year product changes are successfully executedAct as the product information liaison, connecting product/portfolio teams with the marketing execution teams tasked with delivering all product marketing materialsLead for event planning specific to boat shows, and provide support for dealer meetings, owner events, and other brand eventsLead photo and video shoot planning and executionSupport key campaign activation for brand campaigns, which may include cross-functional and cross-divisional communicationsManage email calendar aligned to brand campaigns and events and coordinate execution with creative and email marketing teamsCollaborate with creative resources to develop marketing collateral that is impactful and adheres to brand guidelinesAccountable for the management of the marketing calendarsSupport a broader division objective of transforming the boating experience, through deep consumer knowledge, contemporary marketing techniques and general business strategyManage marketing projects from inception through completion as assigned by the Marketing DirectorRequired QualificationsBachelor's degree in marketing or business3+ years of marketing experienceGrowth mindset with a desire to grow within the organizationAbility to work cross functionally and across brandsExperience bringing products to market for industry-leading brands and portfolio brands preferredUnderstanding of dealer product distribution and ecommerce transformation within traditional dealer-driven businesses preferredAbility to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environmentAbility to manage multiple projects at once, last-minute requests and quick turnaround with a positive attitudeDemonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completionStrong written and oral communication skillsExperience in corporate and matrix environments is a plusWillingness to travel, up to 20%, likely concentrated during peakMust be able to work Hybrid (Knoxville, TN, Venore, TN, Merritt Island, FL or Mettawa, IL)Ability to operate and drive boats preferred, but not necessaryThe pay range for this position is $69,000 to $110,500 annually. The actual pay offered will vary depending multiple factors including job-related knowledge/skills, relevant experience, business need, and geographic location. In addition to base pay, this position may be eligible for discretionary bonus or short term incentive program.This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.Why BrunswickWhatever tomorrow brings, we'll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more.About Brunswick Boat GroupBrunswick Boat Group is home to a diverse portfolio of iconic marine brands, including Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.Across our fiberglass and aluminum manufacturing facilities, our team members are the driving force behind our success. We foster a culture rooted in safety, integrity, continuous improvement, and personal growth. Whether you're building unsinkable legends, pioneering wake sports, or crafting fishing and pontoon boats trusted for generations, you'll be part of a united team committed to delivering exceptional experiences on the water.Next is Now We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.