Vice President of Brand Marketing

VP Of Brand MarketingWe're rooted in authenticity, fueled by optimism, and always more interested in connection than spectacle. At Life is Good, we're focused on something more grounded and meaningful: thoughtfully, steadily, and authentically expanding our community of customers and followers who believe in the power of optimism. Our budget, like our team, is intentionally smallbut our imagination is anything but. What we say and do has meaning to the people who believe that Optimism is the most powerful way to live a long, healthy, happy life. As our VP of Brand Marketing, you'll help us cultivate the next chapter of our brand journeyhonoring the vision that started it all while finding fresh, resonant ways to share it with the world. Does your experience include hands-on leadership of a growing customer-focused brand, marketing partnerships, community expansion, and creative output (social, copy, photography, graphics, and more)? We want to hear your story. Required experience includes: demonstrated measurable success in leading and growing a respected brand or brands; successfully led the execution of full-funnel marketing initiatives; measurable success leveraging social media to spark conversations and grow communities; effectively used consumer research to identify insights that positively impact business metrics; and 10+ years of relevant experience. Important details include a significant commitment to answering specific questions, a market-based compensation strategy, and this role is based in Boston with on-site work on Wednesdays and Thursdays each week. Everyone who applies will get a response from a human.Your objective is to drive the growth of the Life is Good business and community through effective Brand Marketing. Your job includes leading a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR. Grow our brand awareness, community, and business through the following:Creative Services:Lead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing / Partnerships, Speaking, and PR.Lead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channels.Oversee the development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces.Social Media:Lead the team that develops and implements social media strategy across existing and emerging platforms.Manage and grow our community of optimists, encouraging storytelling, rewarding engagement, and improving overall brand experience.Brand Marketing:Develop and execute innovative cross-channel strategies that broaden the demographic composition of our customer base and convey the depth of our brand and non-profit commitment.Develop, manage, and allocate the brand marketing budget to meet short and long-term strategic objectives.Identify, secure, and nurture brand partnerships that elevate the brand and expand our audience.Conduct consumer research to identify awareness levels and insights to hone our marketing efforts.Speaking Engagements:Lead and grow our paid speaking revenue, amplifying the optimistic voices at Life is Good.Partner with the leaders of our non-profit to increase awareness and relevance of the organization.Your personal attributes include: belief in Life is Good's mission and passion for social impact; natural storytelling skills; balance between analytics and creativity; keen creative eye and assertive brand advocacy; ability to articulate creative feedback; and a steady and optimistic demeanor.You'll know you're successful when: the founders and president view you as a careful shepherd of the brand; you and your team meet annual goalsincreasing awareness/reach, community engagement, and new customer acquisitionwithin budget and timelines; you are considered a cultural leader for the Brand Marketing team and Life is Good organization; you have led a meaningful expansion of our community; you are a go-to resource for the voice of the brand; and you are known for highly effective, collaborative relationships with your peers.Benefits include top quality medical, dental, vision, flexible spending accounts, transit or parking reimbursement accounts, life, AD&D, short, and long-term disability, 401(k) with a match, paid time off, 10 paid holidays, Good Vibes Time, family time, and serving our social mission, The Playmaker Project. Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.