Marketing Associate

1 month ago

New Brunswick, United States Blundstone USA Full time

Blundstone Brand

Blundstone is known for its iconic elastic-sided Chelsea boots and continues to be recognized as one of the world's most comfortable, most durable boots ever made. Originally from Tasmania, Blundstone is a 150-year-old brand seeing significant growth as new markets and consumer segments around the world connect with our iconic product. Blundstone has expanded from its origins as a trusted safety and workwear boot to be embraced as fashion and function for all ages.

 

Blundstone Marketing Associate Job Summary

The Marketing Associate is a full-time position, responsible for assisting with the development and implementation of marketing strategies to promote Blundstone. This position reports to the Senior Marketing Manager and works out of the New Jersey office headquartered in New Brunswick.

 

The ideal candidate will be a passionate brand and business builder capable of developing and executing marketing campaigns, overseeing retailer marketing program execution, managing partnership opportunities, and identifying areas for growth. The candidate should have a background in communications, retail marketing, agency management, and asset organization.

 

Marketing Associate Duties and Responsibilities

·      Wholesale Marketing and Branded Store support:

o  Planning, execution, and reporting of marketing campaigns.

o  Budget reconciliation and communication with sales representatives.

o  Act as the point of contact for sales associate training modules, recruitment, and sales incentives through ENDVR platform.

·      PR Liaison:

o  Pitch review and product seeding.

·      Content Calendar Management:

o  Act as the point of contact for content creators.

o  Schedule and brief creators.

o  Synthesize content needs from the larger team.

o  Plan and maintain content calendars and ensure accountability.

·      Brand Partnerships:

o  Ideate, plan, execute, and recap brand partnership initiatives.

·      Retail Activations and PR/Giveback Events:

o  Plan and execute retail activations and PR/CSR events.

·      Product Seeding/POS Management:

o  Manage product seeding, point-of-sale materials, and promotional item distribution.

·      Marketing Team Administrative Support:

o  Maintain file structures and provide general team support.

o  Assist in the creation of marketing decks and presentations.


Personal Attributes

  • Agile: Comfortable working in undefined spaces, viewing them as opportunities to make an impact. You are open-minded, a creative thinker, and a disciplined executor. You work well in teams and put collective goals above personal ego.
  • Self-Starter: You take initiative and exercise sound judgment, working effectively both independently and within team environments.
  • Influencer: Skilled at working with various stakeholders, gaining buy-in for new processes by leveraging leadership and motivational abilities.
  • Strong Communicator: Capable of conveying information clearly and concisely. Comfortable presenting to a global audience.
  • Organizational Planner: Excellent decision-making, organizational, planning, and problem-solving skills.


Professional Requirements and Qualifications

  • Bachelor’s degree in marketing, business, or a related field.
  • 1-3 years of marketing experience, preferably with hands-on experience in retailer marketing plans.
  • Experience in creative messaging, copywriting, and creating brand collateral.
  • Understanding of brand perception and partnership programs.
  • Ideally experienced with discovery brands and organic brand building.
  • Informed about the latest brand, consumer, and industry trends, with the ability to articulate these trends confidently.
  • Proficient in Microsoft Suite, Google Docs, and various project and asset management software 

Skills

  • Strong desire to stay ahead of trends with the ability to research and apply emerging technologies.
  • Brand communication expertise.
  • Creative appreciation.
  • Strong writing skills.
  • Proficiency in Microsoft Suite and a willingness to learn new programs.

Location

  • New Brunswick, New Jersey.
  • Some travel required.

Employment Type

  • Full-time

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