Director, Events

2 weeks ago


San Francisco, United States Ironclad Full time

Strategic Events LeaderWe're looking for a strategic events leader to shape and elevate the future of our events & field marketing function, playing a critical role in Ironclad's next phase of growth. You'll own the strategy, execution, and performance of all in-person programs designed to drive awareness, generate pipeline, accelerate deals, and build lasting relationships with our customers. This role is for someone who knows how to turn conferences, meetups, and live experiences into measurable business growth. You'll partner closely with Demand Gen, Brand, PMM and Sales to align our messaging and deliver pipeline. You'll lead a high-performing team of event and field marketers, bringing them together to execute memorable, high-impact experiences.Own the Events & Field Marketing StrategyDefine where we show up, why it matters, and how we win across tradeshows, first-party events, and field programs.Build integrated event and field marketing plans aligned to company priorities, regional needs, and enterprise pipeline objectives.Own the full events budget, forecasting, planning, and vendor strategy to maximize ROI and brand impact.Lead and Develop a High-Performing TeamManage, mentor, and grow a team of event and field marketers responsible for end-to-end program execution.Establish scalable processes, playbooks, and best practices that elevate consistency, creativity, and operational excellence.Drive Cross-Functional AlignmentPartner closely with Sales & Business Development leadership to ensure events directly support pipeline creation, deal acceleration, and customer expansion.Work hand-in-hand with Product Marketing and Corporate Marketing to bring the Ironclad brand and story to life with aligned messaging and positioning.Collaborate with Demand Gen and ABM to build promotion plans and align with campaigns, target accounts, and pipeline goalsDeliver Measurable Pipeline and Business ImpactPartner with Marketing Ops and Finance to build clear attribution and measurement frameworks tied to pipeline, revenue, and expansion.Analyze performance, surface insights, and continuously optimize programs, investments, and future strategy.Clearly communicate the business impact of events to executive stakeholders.Qualifications10+ years of experience in B2B marketing with a strong record in planning and executing in-house and third-party events, including 5+ years of management experienceDemonstrated success owning large-scale events with measurable business impact and multi-million-dollar budgetsStrong operations and vendor management capabilities, including contract negotiation and risk planningDeep understanding of pipeline and ROI measurement frameworks for eventsSuperior communication and stakeholder managementProficiency in Salesforce and comfortable using BI tools (Looker) for reportingThis is a hybrid role based out of our San Francisco office. Office attendance is required at least twice a week on Tuesdays and Thursdays for collaboration and connection. There may be additional in-office days for team or company events.Base Salary Range: $190,000 - $210,000The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad's competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.US Employee Benefits at Ironclad:100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options availableMarket-leading leave policies, including gender-neutral parental leave and compassionate leaveFamily forming support through Maven for you and your partnerPaid time off - take the time you need, when you need itMonthly stipends for wellbeing, hybrid work, and (if applicable) cell phone useMental health support through Modern Health, including therapy, coaching, and digital toolsPre-tax commuter benefits (US Employees)401(k) plan with Fidelity with employer match (US Employees)Regular team events to connect, recharge, and have funAnd most importantly: the opportunity to help build the company you want to work atPursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.



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