Social Media Coordinator

4 weeks ago


Miami, United States Robert Half Full time

The ideal candidate will create and maintain a strong online presence for our company. They will implement online marketing strategies through social media accounts in an effort to increase brand awareness. Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group.

Responsibilities


  • Research target audience and discover current trends
  • Create engaging text, video, and image content
  • Develop optimal posting schedule
  • Research audience preferences and discover current trends
  • Create engaging text, image and video content
  • Measure web traffic and monitor SEO
  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
  • Facilitate online conversations with customers and respond to queries
  • Report on online reviews and feedback from customers and fans
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
  • Oversee social media accounts’ layout
  • Suggest new ways to attract prospective customers, like promotions and competitions


Qualifications


  • Bachelor's degree in Marketing or related field
  • Experience as a social media coordinator
  • Strong communication, multitasking and analytical skills



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