Launch Marketer, Parasiticides

4 weeks ago


ParsippanyTroy Hills, United States Zoetis Full time

Launch Marketer, Parasiticides Global Portfolio MarketingThe Launch Marketer, Parasiticides Global Portfolio Marketing will be responsible for leading specific global commercial development activities in two areas:1. Global launch planning for new products and lifecycle extension for currently marketed products, creation of new product launch assets, long-term forecasting, and transfer of key assets to local marketing teams across the global petcare portfolio.2. Support Marketing program development and roll-out in international marketsThis role requires significant communication and coordination with lead and key markets.Responsibilities:Develop and execute global launch plans, assets and market development for new products.Lead launch strategy / launch execution recommendationsEnsure Strategic Pricing input into launch recommendation for International and USAlign markets to specific pre-launch and launch activities and ensure local supportExecute successful transfer of knowledge and materials ensuring consistency of global execution by markets.Continue to lead above market launch campaign strategy refinement and execution through launchContribute to the long- and medium-term strategy across the Petcare TA portfolio.Strong participation and some leadership of Global Asset Team meetings to ensure alignment across pipeline and in-line asset management.Contribute to brand and therapeutic area lifecycle plans and activities, leading valuation inputs across marketsAssist in long-term valuations of currently marketed products and products in research and developmentLead commercialization forecasting and participate in/influence final global forecasts for new products and new claim values and volumes.Collaborate with other functions (Research & Development, Manufacturing & Supply, Finance, Business Unit Directors, Global Diagnostics, Country Managers, In-country Marketers) to ensure alignment and timely execution of new products' plans.Partner with Business Analytics to better understand market and customer dynamics, leverage insights in brand planning and measure post launch performance.Oversee for assigned projects external partner relationships, including agency management for launch assets and planningRepresent market & customer perspective in new product development teamsLead the commercial transfer and launch planning of global launch assets. In partnership with COE and launch markets, develop omnichannel launch campaign for International markets.Support the Global Portfolio Strategy Director in the development of key marketing programs supporting in-line portfolio growth and partnership with the International Commercial Centre of ExcellenceCollaborate with other functions and markets to ensure alignment and timely execution of plans.This position will report to the Global Portfolio Therapy Area Lead Parasiticides. As a colleague in the Global Portfolio Marketing organization, the Launch Marketer models Zoetis core beliefs and communicates the importance of conducting business in a manner consistent with these values and behaviors.Qualifications:BS/BA and relevant experience required. MBA preferred.5+ years of related experience and a proven record demonstrating successful in-line brand marketing including successful launch and communications management.Exposure to product development process and/or new product launch experience.Possesses in-depth knowledge and expertise in marketing disciplines, brand management, market research, communications strategy, customer/consumer insight, and integrated marketing material development.Strong financial analysis and significant experience in forecasting in-line and new products.Proven ability to manage budgets and expenses.Experience working with cross-functional teams in developing and executing brand launch activities, programs and tactics to optimize launch and achieve share and revenue targets.Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment.Strong analytical thinking, attention to detail and problem-solving skills.Strong oral, written and interpersonal communications skills.Ability to work effectively with and influence global colleagues across many countries and cultures.The Parsippany, NJ base salary range for this full-time position is $142,000.00 - $205,000.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.This position is also eligible for short-term incentive compensationThis position is also eligible for long-term incentivesIn addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.



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