Director, Digital Marketing

Director, Digital MarketingThe Director, Digital Marketing is responsible for leading the strategy, execution, and optimization of all digital channels that drive awareness, engagement, lead generation, and pipeline growth. This position owns, develops, and implements the digital ecosystem, including web, SEO, SEM, digital advertising, social media, email automation, and analytics.DUTIES AND RESPONSIBILITIES:Digital Strategy & ExecutionCampaign Planning & Demand GenerationMarTech, CRM & AutomationWeb & Conversion OptimizationAnalytics & ROI MeasurementTeam LeadershipEXPERIENCE AND QUALIFICATIONS:Bachelor's degree in marketing, communications, or life sciences; MBA or MS preferredA minimum of ten years of digital marketing experience in B2B life sciences, diagnostics, or biotech environments.A minimum of five years of management experience.Experience working with product marketing, content, and sales.KNOWLEDGE, SKILLS AND ABILITIES:Demonstrated success leading data-driven digital programs that drive pipeline and revenueProficiency with marketing automation (Marketo, Pardot, HubSpot), CRM (Salesforce), CMS (WordPress, Drupal), and analytics platformsDeep understanding of SEO/SEM, retargeting, paid social (LinkedIn a must), and email marketing best practices.Strong leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve results.A professional presence and strong interpersonal skills for interacting in a courteous, timely, and diplomatic manner with all levels of employees as well as other parties/stakeholders involved with the company.Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities.Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem solving.Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables.Deep knowledge of modern B2B digital tactics and marketing technology infrastructure.Ability to manage campaign execution and performance analytics across multiple platforms.Strong analytical mindset and comfort with dashboards, attribution models, and performance KPIs.Ability to travel that can include overnight stays and working outside normal business hours as needed.PHYSICAL DEMANDS:While performing the duties of this job, the individual is frequently required to sit and stand for long periods. The individual is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; reach with hands and arms. This position requires travel up to 15% of the time.WORK ENVIRONMENT:The position is performed in a traditional office or home office environment. When on travel, variable.COMPENSATION SUMMARYThe annual base salary for this position ranges from $151,400 to $236,600. This salary range represents a general guideline as MSD considers other factors when presenting an offer of employment, such as scope and responsibilities of the position, external market factors, and the candidate's knowledge, skills, abilities, education and experience. Employees may qualify for a discretionary or non-discretionary bonus in addition to their base salary. These annual bonuses are intended to recognize individual performance and enable employees to benefit from the Company's overall success.BENEFITS SUMMARYAt MSD, we offer a comprehensive benefits package to support our employees' well-being and financial security. In addition to competitive salaries, our benefits include medical, dental, and vision coverage, along with prescription benefits. We provide a 401(k) plan with company matching, flexible spending accounts, and company-paid short- and long-term disability insurance as well as group life and accidental death and dismemberment insurance. Our offerings also encompass paid vacation, paid sick leave, paid holidays, and paid parental leave, along with an employee assistance program. Additional voluntary perks include a fitness club membership contribution, pet insurance, identity theft protection, home and auto insurance discounts, and optional supplemental life insurance.EEO/AA STATEMENTMSD is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and dignity. We welcome applications from all qualified candidates, making employment decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, genetic information, marital status, national origin, age, protected veteran status, pregnancy, disability status, or any other protected characteristic. For our full EEO/AA and Pay Transparency statement, please visit here.