Lead Shopper Consumer Insights

Lead Shopper Consumer Insights Job Locations US-IL-Chicago Primary Posting Location : City Chicago Primary Posting Location : State/Province IL Primary Posting Location : Postal Code 60601 Primary Posting Location : Country US Requisition ID 2025-437642 Position Type Full Time Category Category Management, Insights and Planning Minimum USD $77,500.00/Yr. Maximum USD $100,800.00/Yr. Summary Lead Shopper Consumer Insights This position translates shopper and consumer behavior, into actionable insights that drive strategic decision-making across marketing, sales, and category development. This role leads the design and execution of research initiatives, synthesizes data from multiple sources, and partners cross-functionally to influence business outcomes. The Lead is expected to demonstrate strong analytical acumen, storytelling capabilities, and stakeholder engagement to elevate the voice of the shopper and consumer within the organization. The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today. ResponsibilitiesLeverages and organizes data for insight driven analytics in support of new item initiatives and assortment opportunitiesDevelops promotion and merchandising recommendationsExpert in insights best practices with the ability to identify evolving needs and actively develop solutionsWorks independently with minimal supervision to solve complex problemsProactively identifies and is responsible for making improvements to team processes enhancing the quality of deliverables across the team; viewed as a go-to resource, having a specialty within a system or processInteracts with client partner senior leadership to develop longer term brand strategiesHas established relationships and collaborates with team membersIndependently manages a varying number of clients with mostly complex categories, relationships, and business requestsEngages in the ongoing business planning process for each assigned client, focusing on shopper-based strategies and initiativesEnsures that strategies and deliverables are aligned with clients' goals and expectationsActively identifies opportunities for upselling and cross-sellingAnticipates business needs by proactively identifying challenges and opportunitiesCreates insight driven presentations with actionable tactics and strategiesProficient in secondary data sources and uses them to develop presentation depthDevelops creative presentations with an eye toward storytelling, focused on flow, visualizations, headlines, and using branding guidelinesProactively conducts secondary research to find answers and share solutions with clients and peersActively participates in team building and best practice sharing to increase team effectivenessMentors and coaches new team membersQualificationsEducation Requirements: Bachelor's degree (Technical certifications are a plus)Experience Requirements: 6-8 years experience in relevant field (Syndicated Data and Category Management experience preferred)Travel requirement: No travel requirementsSupervisor ResponsibilityDirect Reports: This position does not have supervisory responsibilities for direct reportsIndirect Reports: Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports Required Knowledge and SkillsIntellectually curious, eager to problem solve, and a quick learnerWell-organized and strong attention to detail and accuracyDemonstrated ability to work with large datasets; appetite for numbers and analyticsDeep experience with application of shopper panel data and geodemographic data setsAbility to work independently in a fast-paced environmentAbility to work effectively and collaboratively as part of a teamAbility to confidently work with client, customer, and internal leadershipDemonstrated ability to effectively prioritize business requestsCreativity with a passion for building visually compelling presentationsGood communication - written and oral - skills and strong interpersonal skillsStrong work ethic and desire to succeedDemonstrated forward-looking, strategic thinking abilityProven analytical skills with the ability to interpret data, problem solve, and translate into action-oriented recommendations and directionsAbility to lead a client through a customer-driven, shopper-based strategic category planDemonstrated consulting and influence skills with retailers, clients, and direct reportsIncorporates all available data sources (POS, scan, panel, shopper, demographic, shopper) into a comprehensive solutionProficient in office productivity software Job Will Remain Open Until Filled Responsibilities The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today. ResponsibilitiesLeverages and organizes data for insight driven analytics in support of new item initiatives and assortment opportunitiesDevelops promotion and merchandising recommendationsExpert in insights best practices with the ability to identify evolving needs and actively develop solutionsWorks independently with minimal supervision to solve complex problemsProactively identifies and is responsible for making improvements to team processes enhancing the quality of deliverables across the team; viewed as a go-to resource, having a specialty within a system or processInteracts with client partner senior leadership to develop longer term brand strategiesHas established relationships and collaborates with team membersIndependently manages a varying number of clients with mostly complex categories, relationships, and business requestsEngages in the ongoing business planning process for each assigned client, focusing on shopper-based strategies and initiativesEnsures that strategies and deliverables are aligned with clients' goals and expectationsActively identifies opportunities for upselling and cross-sellingAnticipates business needs by proactively identifying challenges and opportunitiesCreates insight driven presentations with actionable tactics and strategiesProficient in secondary data sources and uses them to develop presentation depthDevelops creative presentations with an eye toward storytelling, focused on flow, visualizations, headlines, and using branding guidelinesProactively conducts secondary research to find answers and share solutions with clients and peersActively participates in team building and best practice sharing to increase team effectivenessMentors and coaches new team membersQualificationsEducation Requirements: Bachelor's degree (Technical certifications are a plus)Experience Requirements: 6-8 years experience in relevant field (Syndicated Data and Category Management experience preferred)Travel requirement: No travel requirementsSupervisor ResponsibilityDirect Reports: This position does not have supervisory responsibilities for direct reportsIndirect Reports: Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports Required Knowledge and SkillsIntellectually curious, eager to problem solve, and a quick learnerWell-organized and strong attention to detail and accuracyDemonstrated ability to work with large datasets; appetite for numbers and analyticsDeep experience with application of shopper panel data and geodemographic data setsAbility to work independently in a fast-paced environmentAbility to work effectively and collaboratively as part of a teamAbility to confidently work with client, customer, and internal leadershipDemonstrated ability to effectively prioritize business requestsCreativity with a passion for building visually compelling presentationsGood communication - written and oral - skills and strong interpersonal skillsStrong work ethic and desire to succeedDemonstrated forward-looking, strategic thinking abilityProven analytical skills with the ability to interpret data, problem solve, and translate into action-oriented recommendations and directionsAbility to lead a client through a customer-driven, shopper-based strategic category planDemonstrated consulting and influence skills with retailers, clients, and direct reportsIncorporates all available data sources (POS, scan, panel, shopper, demographic, shopper) into a comprehensive solutionProficient in office productivity softwareEnvironmental & Physical RequirementsOffice / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs. Additional Information Regarding Job DutiesJob duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law. Important Information The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified. The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law. CONNECT TO YOUR CAREER Not ready to apply? Connect with us for general consideration.