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Easton, United States Crayola Full timeDirector, Global AnalyticsGENERAL SUMMARY: This individual will lead the analytics function encompassing the company’s accelerating eCommerce business, consumer & category platforms. This leader will work closely with sales, marketing, operations, and finance teams to build a comprehensive analytics strategy that supports key business decisions. ...
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Director, Global Analytics
1 month ago
Director, Global AnalyticsGeneral summary: This individual will lead the analytics function encompassing the company's accelerating eCommerce business, consumer & category platforms. This leader will work closely with sales, marketing, operations, and finance teams to build a comprehensive analytics strategy that supports key business decisions.Principal duties & responsibilities:Leadership and strategy development: Lead and manage the analytics team, driving the development of key performance metrics, building consistent reporting architecture, data models, and reporting processes. Build and execute an analytics strategy to support consumer understanding, product development, sales growth, improve profitability, and optimize customer acquisition and retention. Provide strategic insights and recommendations to senior leadership and other key stakeholders to guide decision-making.Sales performance optimization: Analyze sales data to uncover trends, opportunities, and areas for improvement across product categories, channels, and customer segments. Identify and communicate areas of opportunity to optimize pricing, promotions, product assortment, and inventory management. Actively monitor competitive activity and tactics, flagging potential risks and collaborating with sales teams to develop and execute mitigation strategies.Cross-functional collaboration: Partner with sales, marketing, product, and finance teams to develop and refine strategies based on analytics insights. Collaborate with the ecommerce team to ensure alignment between data-driven decisions and business objectives. Drive data-driven discussions with stakeholders to gain buy-in and influence business strategies.Reporting and data management: Oversee the creation of regular sales and performance reports, dashboards, and presentations for leadership and business teams. Ensure the accuracy and reliability of sales data, working with IT and data teams to manage data integrity across multiple platforms. Continuously improve reporting tools, dashboards, and analytics processes to ensure actionable insights are available in real-time.Customer insights and segmentation: Develop deep insights into customer behavior and purchasing patterns to guide segmentation, targeting, and personalization efforts. Use customer data to refine digital marketing strategies, improve user experience, and increase conversion rates. Monitor customer lifetime value and churn rates and develop strategies to improve customer retention.Continuous improvement and innovation: Stay current with the latest analytics technologies, tools, and trends in eCommerce. Leverage advanced analytics techniques (e.g., machine learning, artificial intelligence) to drive decision-making. Foster a culture of data-driven decision-making and continuous improvement.Job specifications:Broad business acumen - strategic thinking, consumer and customer understanding, business planning and analysis skills. Excellent analytical and conceptual skills - ability to distill actionable learnings from multiple sources of information. Excellent facilitation skills - able to explore new or controversial views in a convincing manner that invites inquiry and joint exploration. Ability to gather and distill trend information (POS, consumer, shopper, customer, inventor) into actionable new product concepts, category growth initiatives, and marketing activation. Strong collaboration skills (e.g., platform teams, product development leaders, category captains, etc.) to drive ongoing platform management and new platform development simultaneously. Proven ability to innovate - translating consumer insights, customer needs and competitive intelligence into new product and franchise opportunities. Experience managing/leading high performing teams. Excellent communication and influencing skills. Consistently strong history of business results and accomplishments. Education: BA Hons Business, Economics, Data Science, Marketing, or a related field. Experience: 10 years' experience in sales analytics, business intelligence, or related roles, with at least 5 years in team and project leadership position.Physical conditions: Travel required, domestic and international. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
