Senior Media Analyst, Paid Social

Senior Media AnalystLegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we've helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents. As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we're working to make a positive impact on the world.In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more. This position is 100% remote and is not required to come into the office.The Senior Media Analyst will be responsible for all aspects of both in-house and agency-executed Paid Social campaigns. You will be responsible for planning and executing across social channels including, but not limited to, Meta, LinkedIn, TikTok, and Reddit. As an individual contributor, you will be responsible for developing and implementing media strategy, creative briefs, and a testing calendar using data-based insights that drive qualified traffic, leads, conversions, and revenue. You will also work cross-functionally, owning all aspects of your campaigns (including martech, reporting insights, and QA) and serve as a subject matter expert for Paid Social.You will:Build and execute comprehensive Paid Social campaigns across all relevant platforms (e.g. Meta, LinkedIn, TikTok and Reddit etc), with accountability for driving awareness, consideration, and relevant business success metrics (e.g. ROAS)This will be a combination of in-house executions and agency-led campaignsUnderstand the concept of a unified measurement framework, leveraging measurement through various solutions (e.g. brand lift studies, MMM/MTA) to build a clear view of performance and understand Paid Social's overall impact on customer growth and revenueIdentify Paid Social opportunities, maintaining an ongoing test & learn roadmap across various categories (e.g. audience, creatives, partner)Ensure brand consistency and campaigns alignment with overall marketing objectivesBuild, monitor, and report on all relevant KPIs (e.g. lift, sessions, engagement, reach, downstream site actions and revenue) utilizing data to uncover actionable insights and strategic recommendationsExperience leveraging dashboarding tools (e.g. Tableau, Thoughtspot)Support initiatives with meaningful business impact with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams), proactively leveraging peers and partners to help solve complex problemsProactively and independently drive both day-to-day required deliverablesStay up to date with industry trends and best practices across all marketing channelsOther duties as assignedOccasional travel may be required as neededYou have:2-3+ years of experience in Social Media marketing; Experience managing performance marketing campaigns a plusRecent hands-on-keys experience with Paid Social platforms required (e.g. Meta, Reddit, TikTok, LinkedIn etc.)Subject matter expertise across Social channels; strong understanding of cross-channel execution and strategy, brand creatives, media and advertising landscape, and measurementUnderstanding of multi-channel attribution; Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions strongly preferredExperience driving the technical aspects of media buying (e.g. trafficking workflows, data and API integrations, tagging, platform nuances) requiredCritical to success: bias for action, excellent analytical and problem-solving skills (advanced Excel capabilities required), ability to work independently and manage priorities to deliver quality work and meet deadlines, strong communication and collaboration skills, strong QA skillsLegalZoom is a remote-first company and the national range for this role is $84,400 - $135,000. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.Medical, Dental, Vision Insurance401k, With Matching ContributionsPaid Time OffHealth Savings Account (HSA)Flexible Spending Account (FSA)Short-Term/Long-Term Disability InsurancePlus other wellness benefits to include:FertilityMental HealthOne MedicalFringe lifestyle benefits up to $250Join us in making a difference as we build our future and help ensure access to professional legal advice to all LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.