Paid Search Sr Specialist

7 days ago

New York, United States IPG Health Full time
Job Description

JOB SUMMARY

Paid Search Senior Specialist has 2+ years of experience in SEM. Healthcare and Pharmaceutical experience a plus. They are responsible for supporting the team with ad copy, keyword, and audience development and keeping financials up-to-date, and reporting insights.


ESSENTIAL FUNCTIONS

Analyze reports and identify opportunities for new campaignsThink creatively, identify, troubleshoot and resolve problemsConfigure, deploy, and optimize Google/Bing/YouTube campaignsCraft Paid Search insights based on performance data & marketplace trends


JOB DUTIES / RESPONSIBILITIES

Beginner Google and Bing Certifiedimpression volume through keyword and content research with the SEO teamUnderstands the connection between SEM & SEO and actively works towards increasing siteBegin to learn Google Analytics and making the connection between front end site and SEM metricsHelp set strategy and goals while building an evolving plan to achieve results alongside Supervisorsexplanations and backup dataProactively communicate both positive and negative account performance to SEM leadership withAssist manager in ad-hoc data pulls for senior team membersteamsOwns Prisma entry for estimated and actual spending working closely with integrated planningIn depth experience with Google and Bing Ads alongside 3rd party tools like SA360Assist with reporting and data analysis by creating insights from engine and GA dataImplementation and optimization recommendations of new SEM campaignsOwner of ad copy writing and development, keyword expansions, and ad extension deploymentmedia working with senior team members on developing full recommendationsDrives the audience and geo targeting recommendation aligned or complementary to other paid


EDUCATION

A bachelor‘s degree in a relevant area of study is preferred


LICENSES & CERTIFICATIONS

Advanced Google and Bing Certified


EXPERIENCE

2+ years‘ experience in SEM is required

2+ years‘ experience in Pharma/Healthcare/Wellness is preferred


KNOWLEDGE, SKILLS, & ABILITIES

Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectivesAdvanced understanding of Search metrics and how they are connectedProficiency in computer skills needed to manage day-to-day workflow (eg, Microsoft Office Suite)Communicates effectively & understands how to translate Paid Search vernacular into client digestible communications


COMPETENCIES

Willingness to learnProfessionalismAccountabilityClear Written & Vocal CommunicatorProactiveAmbitious


STATEMENT OF UNDERSTANDING

This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.

Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what‘s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person‘s performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.


SALARY

$70,000 to $90,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee‘s/applicant‘s background, pertinent experience, and qualifications.


Salary $70,000 to $90,000 annually

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