Retail Marketing Specialist

17 hours ago

Mount Joy, United States Freedom Outfitters Full time

Retail Marketing SpecialistThe primary objective of the Retail Marketing Specialist is to promote the growth of Freedom Outfitters & Armory through both brick & mortar and eCommerce channels. The marketing specialist is responsible for content creation, customer engagement and marketing plan execution across all retail brands under the Freedom Outfitters & Armory umbrella.Position AttributesIn-depth understanding and usage of ROI principlesIndependent motivator who drives for successMust be an active end user in outdoors, hunting, fishing, firearms, and archeryExisting knowledge of eCommerce and Brand MarketingComfortable with the ability to multi-task and operate across different brandsPrincipal Duties & ResponsibilitiesExecute promotions that align with the retail sales plan and brand image developmentAttend in-store sales events as required for content creation and developmentDirectly engage with Consumers, local Clubs, Events, and Social Media Groups to grow the retail brandsManage the retail email list and continued remarketing campaignsManage all retail social media accounts and interaction with consumersDrive non-merchandise, membership, contest, class, and range salesAssist the Lead Multimedia Marketer in SEO management across all retail websitesManage the retail vendor CO-OP Funds programExecute the retail marketing plan on budget, as well as evaluate and suggest redirection of marketing funds based on analyzing sales results, industry trends, demographics, customer satisfaction surveys, competitor trends and other market research informationSupport the sales and marketing plans across all entities as needed in a variety of waysExpectationsMaintain quality relationships and services by living and administering the Freedom CreedDrive growth in both traffic and sales on all web domains and physical store frontsRemain flexible with job tasks and dutiesBe willing to travel to different store locations as neededBe willing to attend weekend events as neededBe independently able to create campaigns and content that speak to the core customer and provide an ROI

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