Product Manager, Biopsy

Product Manager, Upstream MarketingThe Upstream Marketing role will be instrumental in driving global decisions on pre-stage gate concept assessments, organic and inorganic, and will serve as the marketing lead for new product development projects from concept to launch through end-of-life. This role interfaces closely with internal and external stakeholders and is a great opportunity to help shape a growing business in the Breast & Skeletal space.Key responsibilities:Global upstream product management with a focus on our market leading biopsy franchiseCollaborate with cross-functional teams to meet milestones and ensure timely product launches and lifecycle management activities with a high level of qualityCore member of cross-functional product development teams and lifecycle management projectsDetermine addressable market sizes and understand reimbursement dynamics and trends in each geographical areaPartner with Med Relations on KOL Development and with Clinical Affairs on expanding product claims/indicationsPromote a culture of partnership with cross-functional teams while maintaining a shared level of urgencyCollect voice of customer research associated with identifying user needs, product needs and featuresPerform in-field customer visits to better assess market opportunities and prioritizationCollaborate with R&D and Commercial teams to establish unmet clinical needs, translate those needs to design specifications and assist in validation planning and activitiesDevelop a deep understanding of the competitive landscape, business needs and pressures, and claims requirements to create a robust project plan and marketing strategySupport the development of comprehensive marketing plans including value proposition and messaging creation, key claims, customer segmentation and targeting, and pricing strategyResponsible for developing and owning portfolio strategy and roadmapDevelop product launch strategy and partner with downstream marketing on required marketing materials for new product launchesOversee and contribute to launch execution in partnership with downstream regional marketing partnersStrategy, Innovation, and Market Management:Develop comprehensive global business cases for Opportunity to Market (O2M) innovation processDevelop new market and concept ideas that include strategic fit, market sizing & financial modeling, high level unmet clinical needs definition, competitive landscape, sales readiness and commercial implications, and go, no-go recommendationCollaboration with Ideation Project team members project opportunity assessment, gate 0 charter and O2M gate review material developmentGain alignment with internal and external customers for key decisionsAdvise and implement lifecycle management including end-of-sale planning and end-of-life roll out strategyBuild relationships with downstream marketing, KOL's, Scientific and Medical Advisory Board members and relevant medical societiesPosition requires ~30% travel (international included).Qualifications:BA/BS required, Master's/MBA preferredUpstream marketing, new product development experience requiredDemonstrated experience in medical device market management and marketing concepts and practices (minimum 5 years' experience)Strong analytical and financial modeling skills preferredExcellent communication and presentation skillsDemonstrated success managing complex projectsAbility to collaborate and work with internal and external stakeholders in a dynamic environmentDemonstrated success working as an integral cross functional team member, ability to develop clinical expertise in medical devices and deep understanding of customer needs within medical device markets.Ready to make a difference in women's health? Apply today and join our team of passionate innovators at HologicAdditional Info:The annualized base salary range for this role is $106,700 to $177,800 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.Agency and Third-Party Recruiter Notice:Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms, or they will not be considered.Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.Job Identification 10513Job Category MarketingPosting Date 12/17/2025, 01:38 PMDegree Level Not IndicatedJob Schedule Full timeLocations Marlborough, MA, United States Newark, DE, United States