Director of Sales

Director of Sales & MarketingThe Lawrence Hotel - Tapestry Collection by Hilton Location: Lawrenceville, GA Reports To: General Manager About The Lawrence Hotel (Pre-Opening Opportunity) The Lawrence Hotel, a proud member of Hilton's Tapestry Collection, celebrates the vibrant culture of Lawrenceville while delivering the elevated guest experience synonymous with Hilton. As we are preparing to welcome our first guests, we are seeking an accomplished and community-driven Director of Sales & Marketing to lead the launch of our commercial strategy spanning rooms, catering, and events. Position Overview The Director of Sales & Marketing is accountable for driving total hotel revenue, leading all sales, marketing, and catering initiatives. This highly visible leader will champion proactive sales, build strong community partnerships, and position The Lawrence Hotel as the preferred destination for business, leisure, and lifestyle events. Key ResponsibilitiesStrategic Leadership & Revenue Management Develop and execute annual Sales & Marketing Plans aligned with Hilton and NorthPointe Hospitality objectives. Drive total hotel revenue and profitability across corporate, group, leisure, and social segments. Collaborate on forecasting, reporting, and budgeting to achieve all RevPAR and RevPAR Index goals. Direct and lead the sales team, including the Sales Coordinator and Catering Manager, fostering a culture of accountability and success. Manage sales systems and activity reporting to support optimal revenue performance. Sales Execution & Event Management Lead proactive sales efforts through outside sales calls, networking, community engagement, and site visits. Solicit, negotiate, and confirm group, corporate, and catering business-including weddings, social events, and community functions. Oversee catering and banquet operations to ensure seamless communication and exceptional guest experiences. Partner closely with the General Manager, Executive Chef, and department leaders to ensure consistent brand standards and operations execution. Marketing & Brand Development Direct all marketing efforts including digital strategy, social media, local promotions, brand storytelling, and public relations. Collaborate with Hilton's global sales and marketing teams to leverage brand systems and increase market visibility. Execute locally focused campaigns that reflect the hotel's personality and connection to the community. Community Engagement & Partnerships Build and maintain strong relationships with key partners including the City of Lawrenceville, local businesses, education system, Lawrenceville Arts Center, Northside Hospital, Gwinnett County Courts, chambers, and CVBs. Represent The Lawrence Hotel at trade shows, networking events, and civic functions as an active ambassador for the hotel and the community. Qualifications 3-5 years of hotel sales leadership experience; Hilton or full-service brand experience preferred. Proven success in proactive sales, marketing strategy, catering, and community involvement. Strong knowledge of corporate, group, and social event markets. Excellent communication, leadership, and relationship-building skills. Experience with Hilton systems (Delphi, OnQ/PEP, or similar) preferred. Highly motivated, organized, and passionate about hospitality and local partnerships. Why Join Us? Be part of the pre-opening leadership team for distinctive Tapestry Collection property. Influence the hotel's brand story, commercial success, and community presence. Competitive base salary and performance incentives. Access to Hilton's world-class Team Member benefits, along with health and 401(k) programs. Apply TodayWork schedule Monday to Friday Weekend availability Supplemental pay Bonus pay Benefits Paid time off Health insurance Dental insurance Vision insurance 401(k) Employee discount