Sr Analyst, Insights Strategy

Senior AnalystSony Pictures Television is looking for a Senior Analyst to join our Insights Strategy & Analysis Team, supporting Drama (Superhero, Sci-Fi, Fantasy) & Unscripted series. The world's largest independent studio, Sony Pictures Television, produces original content for linear networks and digital platforms. Our series from dramas like THE NIGHT AGENT, THE LAST OF US, and THE BOYS, to comedies like PLATONIC, to unscripted series like JEOPARDY, SHARK TANK, and AMERICAN IDOL are beloved by our fans and customers worldwide. As part of the SPT Insights, Strategy, and Analytics team, the Sr Analyst will work in a consultative manner with senior executives and cross-functional teams to deliver insights that inspire creative development, content strategy, and marketing. This role will be a key member of a team that are experts on the entertainment marketplace, commissioning trends, customer needs, and audience tastes. This Sr Analyst will elevate the voice of the consumer and provide strategic content insights that support Sony Pictures Television's success in our unique role as an independent studio. Using secondary & syndicated data, primary research, ratings & consumption data and social listening, the Manager will support key SPT series throughout their lifecycles and will be responsible for actionable insights and strategies in supporting trend identification, landscape opportunity analysis, concept and pilot testing, content positioning, content promotion & launch / post launch analyses. This role will play a meaningful and visible role in guiding content creation, optimizing audience engagement, and making our content the best it can be. The Sr Analyst, Insight, Strategy & Analytics will report to the Director, Insight, Strategy & Analytics Superheroes, Sci-Fi, Fantasy; Unscripted.ResponsibilitiesApproach answering key business questions with a holistic approach to gather strategic insights - from primary research, to viewing / consumption data analysis, to social analytics.Partner with broader data analytics teams as needed for larger scale projects and advanced analyticsWith guidance from team/Director, design primary research studies to test concepts, pilots, and series end to end both qualitative & quantitativeProduce regular performance reporting and create additional custom analyses as necessary for SPT across drama series (superhero, sci-fi, fantasy) & lifestyle (unscripted) seriesMaintain a familiarity with entertainment landscape/industry trendsLeverage studio wide tools and data sources to deeply understand content performance, content trends and audience engagementAnalyze the TV landscape, genre trajectories & audience areas of growth / opportunity for development & production using Nielsen, Ampere and other 3rd party datasetsUtilize social media listening to understand audiences' needs and test hypotheses about content, including development & marketing opportunitiesUtilize syndicated consumer & audience insight tools to answer content, development & landscape questionsEnrich and validate multiple data sources to maintain data quality and support the production of new reports and dashboardsStrong presentation skills, able to tell data narratives that are strategic, succinct & visual, with a clear POV, to increase engagement & adoption of insights & data across the businessQualifications3-5+ years experience in media & entertainment research3-5+ years experience in consumer insights/market research (qualitative and/or quantitative primary research methods)Passion for film and televisionSome foundational knowledge of entertainment/TV landscape, including linear networks, streaming landscape, and other digital/emerging media platformsExperience with Nielsen Ratings (NNTV, NPower, SVOD Content Ratings, Total Content Ratings), Ad Intel, Fast Affiliates; experience with Luminate, Studio Systems and Ampere are a plusExperience with social and YouTube measurement to report on social campaign performance, identify trending content and audience behaviors and familiar with tools like Talkwalker, Tubular, and TikTok analyticsExperience working with large data setsProficiency with analytical tools like Tableau and in Microsoft Office suite (PowerPoint, Excel, Outlook, Word)Able to distill and effectively communicate complex information clearly and conciselyAdvanced writing skills and ability to synthesize information and tell stories with dataSkilled at data visualization and creating impactful presentations and deliverablesExceptional organization, time management, and project management skillsConfident presence strong communication skills (verbal, written, listening)Flexible, collaborative personality, quick learner, and strong, proactive work ethicSelf-starter with passion, energy, enthusiasm, curiosity, and a growth mindsetBachelor's degree required, preferably in the fields of Marketing, Economics, Social Sciences, Statistics, Data Sciences, or related fieldsThe anticipated base salary for this position is $90K to $115K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.