Product Manager, My Ads Self Serve

2 weeks ago

Minneapolis, United States Best Buy Full time

Product Manager, My Ads Self ServeWe're looking for a Product Manager to help evolve our My Ads self-service advertising platform and expand our direct on-site advertising offerings for partners. This role is ideal for someone with a strong background in ad tech or RMNs, an analytical mindset, and a proven ability to drive impactful product outcomes. You'll play a key role in shaping the future of self-service advertising at Best Buy Ads. You'll join a collaborative, fast-paced team that values curiosity, experimentation, and continuous learning.Key responsibilities include:Collaborate with enterprise cross-functional teams to define, prioritize, and execute product features and enhancements aligned with Best Buy Ads business goals.Assist with the discovery, planning of new API platform integrations to expand the capabilities of the My Ads ecosystem and support evolving advertiser needs.Design and maintain dashboards that provide visibility into product health, advertiser engagement, and operational KPIs, enabling data-driven decisions across product, sales, and support teams.Drive high-value features that contribute to the long-term vision and roadmap for self-service advertising at Best Buy Ads. Conduct market research to understand advertising offerings at other RMNs and evaluate the validity of that feature being a part of the roadmap for My Ads.Assist with standard taxonomy practices within My Ads around data, advertising formats and measurement standards across platforms and technology partners.Conduct user research, gather feedback, and analyze usage data to inform product decisions and continuously improve the user experience.Support go-to-market planning, documentation, and internal enablement to ensure smooth launches and adoption of new features.Maintain clear and up-to-date product documentation, including feature specs, integration guides, and release notes with metrics, to support internal teams and external partners.What you bring:2+ years of experience in product management, digital media, analytics, or related fields1+ years backend platform experience, working with external API integrations1+ experience writing product requirements and working with JIRA, Confluence, and SlackBachelor's degree or equivalent experiencePreferred qualifications:Experience with enterprise billing and finance systems, i.e. Salesforce, OracleFamiliarity with RMNs, digital advertising workflows, or media measurementUnderstanding of media metrics (e.g., CPM, CTR, ROAS) and digital ad platformsExposure to cloud data tools (GCP, BigQuery)Comfortable collaborating across technical and business teamsWhy join us?This is a high-impact opportunity to grow your product career while working on data-rich, meaningful projects that are central to Best Buy's retail media strategy. You'll join a collaborative team that values curiosity, clarity, and delivering value through smarter insights. Best Buy is an equal opportunity employer.

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