Content Marketing Manager
4 weeks ago
About
We're Castle, a profitable Series A startup on a mission to revolutionize trust and safety for users across large consumer platforms like Canva, Atlassian, and Rockstar Games. Backed by Y Combinator, Index Ventures, and prominent angel investors from Datadog, Stripe, and New Relic.
Reporting directly to the founding CEO, you'll be the driving force behind our developer-focused content strategy, shaping how we communicate Castle's unique value proposition to a technical audience. You'll own our inbound marketing engine, attracting and converting high-quality leads to fuel our growth. This is an opportunity to make a tangible impact in the fight against online fraud.
We prefer candidates who can work out of our Williamsburg office a couple of days a week, especially during ramp-up, but we are flexible.
Responsibilities
- Develop our developer-focused content strategy, calendar, and oversee the creation of blog posts, white papers, case studies, webinars, technical documentation, and more.
- Manage the entire content lifecycle, from ideation to publishing and promotion, ensuring timely execution.
- Collaborate with the product and engineering teams to create content that supports new feature releases and ensures technical accuracy
- Analyze content performance metrics (website traffic, lead conversion, etc.) to refine and optimize our strategy.
- Source, manage, and collaborate with freelance writers to scale content production.
Qualifications
- Bachelor's Degree in Marketing, Communications, or a related field.
- A startup mindset – flexibility, agility, and adaptability. We are passionate about limiting work-in-progress and deeply value work/life balance, but in this fast-paced startup environment, you'll be expected to pivot between pre-sales, post-sales, and support regularly
- Several years of professional experience developing and executing successful content strategies for complex B2B SaaS products.
- Prefer experience developing content for fraud prevention or cybersecurity solutions.
- Excellent understanding of SEO best practices.
- Experience managing freelance writers and editors.
At Castle, you’ll be part of a team that’s dedicated to creating a safe, secure online environment for millions of users worldwide. If you’re ready to make a difference and help shape the future of digital security, we want to hear from you.
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