Outbound Email Strategist

About UsPerk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, were on a mission to power real work, with real impact.Were trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and were tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.At Perk, were driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries. If youre excited about having a real impact and shaping how millions of people experience work, wed love you on the team.Visit www.perk.com to learn more.About the RoleWe're looking for an experienced and highly creative Outbound Email Strategist to join our revenue team. This role is perfect for a self-starter who thrives on building targeted contact lists, developing compelling email campaigns, and rigorously testing to maximize conversion rates. You will be instrumental in driving our business development efforts through strategic outbound email communication.Key ResponsibilitiesStrategy & Planning: Develop and execute the overall outbound email strategy to generate qualified leads and drive sales pipeline growth.List Building & Management: Own the end-to-end list building process, identifying and sourcing high-potential target contacts across various verticals and maintaining list hygiene and segmentation.Creative Development & Testing: Design, write, and deploy engaging email sequences and new creatives (copy, subject lines, calls-to-action). Manage the effectiveness and testing (A/B testing, multivariate testing) of all creatives to continually improve open rates, click-through rates, and reply rates.Performance Analysis: Track, analyze, and report on key email performance metrics, providing actionable insights to refine and optimize future campaigns.Compliance: Ensure all outbound email activities adhere strictly to anti-spam laws and best practices (e.g., CAN-SPAM, GDPR).Required QualificationsExperience: 2+ years of direct past experience in an Outbound Email Strategy, Cold Email, or B2B Lead Generation role.Creativity: A genuine enthusiasm for creativity and a proven ability to craft persuasive, personalized, and attention-grabbing email copy that resonates with target audiences.Technical Skills: Proficiency with email sending platforms (e.g., Apollo, Outreach, Salesloft) and CRM software (e.g., Salesforce, HubSpot).Analytical Mindset: Strong analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions.Self-Management: Excellent organizational skills and the ability to manage multiple campaigns and projects simultaneously, from list building through execution and reporting.Tooling: Experience with Salesforce, Outreach, BlueBirds, LinkedIn Sales Navigator, ApolloWhy Join Us?You'll have the autonomy to design and implement your best ideas, directly impacting the company's growth trajectory. If you are passionate about the craft of cold outreach and driven by measurable results, we want to hear from youCompensation:Compensation for this role is a combination of salary, commissions, and stock options. The base salary range is $89,500 - $105,000, and the total on-target earnings (base + commission) are $114,500 - $130,000. The commission structure will be tied to achieving revenue & retention targets. Benefits:Receive competitive compensation and equity ownership in PerkRest and recharge with our generous allocation of 20 vacation days and 12 public holidaysEnjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical planTake control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhubs gym subscription from your start dateRest assured that youre covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plansPlan for your future with our 401(k) plan with company matching contributionsCare for your furry friends through partner discounts on pet insuranceJoin our unforgettable Perk events, including our spectacular annual summer partyAlways feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved onesFocus on your family with 12-16 weeks paid parental leaveContribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causesBroaden your horizons with up to 20 "Work from Anywhere" days per yearFollow your passions and take a four-week, fully paid sabbatical once you reach 5 yearsLet us help you move to one of our hubs with relocation supportHow We WorkAt Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work.For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume.Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. Were an equal opportunity employer, which means youre welcome at Perk regardless of how you look, where youre from, or anything else that makes you, well, you.Protect Yourself from Recruitment ScamsAll official communication from Perk will always come from email addresses ending in @perk.com or @externalperk.com, our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps like WhatsApp, Telegram, or Signal. If you receive a message claiming to be from Perk that seems suspicious, please do not respond. Forward it to security@perk.com, and we will confirm whether it is legitimate.