Business Development Specialist

Business Development SpecialistGoodway Group is one of AdAge's 2025's BEST PLACES TO WORK As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.The Business Development Specialist (BDS) is focused on driving new customer acquisition and increasing revenue growth across Goodway Group. This evolved role will focus on helping grow the business in our evolved revenue diversification strategies, whereby CX and Executives contribute to new business. The BDS will drive growth by qualifying and engaging with inbound requests or referrals, outreaching to relevant prospects based on data-driven sign, and nurturing and reengaging stalled prospects.What You Will DoCreate and manage initiatives that give us a chance to find revenuePrioritize rapid response to leadsUse data and tech stack to identify companies and individuals that would benefit from our products and servicesUse the internet, company website, data, and research tools to validate and prioritize efforts (or to disqualify) and to create hypothesis for perceived company needs/pains/gainsUnderstand Goodway Group's GTM offerings, differentiators, and what uniquely positions us as an ideal fit for potential clients across all brandsDevelop and manage best-in-class outreach strategies that effectively reach targets at the right time in the right wayDevelop and manage best-in-class content strategies that utilize engaging materials to create clear, concise, thought-provoking, personalized messages to generate interestBe proficient within the growth ops tech stack tools and features, following best practices to automate, utilize AI, and increase efficiencyDemonstrate an analytical mindset and monitor performance results (open rates, click-through rates, response rates, conversion rates, etc.) to apply those data-driven insights and improve resultsUtilize Salesforce to manage and track all activity, meetings, notes, and metrics according to best practices and sales processBenchmark and stay up to date with consumer behavior, best-practices, and both internal and external marketing and sales trendsUnderstand marketing restrictions and laws to ensure we are compliant with user data and privacy legislation for outreachMaintain a scorecard to monitor performance of all initiatives and KPIs: # targets or accounts within each initiative, engaged accounts, meetings, opportunities created, pipeline revenue created, RFPs, and closed won revenueAt least 2 times a year, review the initiatives and share learnings, insights, and recommendations with team to increase performance of programsWhat You Bring:2 years in sales, customer service, retail, or administrative supportExperience with CRM platforms like Salesforce or HubSpot is a plusFamiliarity with lead generation platforms (e.g., LinkedIn Sales Navigator, ZoomInfo) is a plusExcellent verbal and written communicationAbility to ask effective discovery questions and uncover prospect needsActive listening and rapport-building skillsOrganization and note-taking to accurately log conversations in a CRMAbility to prioritize and qualify inbound leads and route appropriatelyGoodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.