Event Marketing Manager

Event Marketing ManagerLead the marketing strategy and execution for Data Center World events, the longest-running and leading conference for data center facilities and IT professionals. As Marketing Manager, you'll develop and execute strategic omni-channel campaigns that drive attendance and engagement for this premier industry event series while supporting team initiatives and contributing to overall marketing objectives.Join us at the forefront of one of today's most explosive growth industries The data center sector is experiencing unprecedented expansion, driven by cloud computing, AI advancement, edge computing, and digital transformation across every industry. With global data center market growth projected to continue at double-digit rates, there's never been a more exciting time to build your career in this dynamic field.Principal Duties And ResponsibilitiesDevelop and implement strategic marketing plans for Data Center World eventsLead and mentor a team of marketing professionalsGrow targeted databasesAnalyze marketing performance metrics and optimize strategies accordinglyUp and cross-promote and sell relevant products and services to target market audiencesExpand audience marketing opportunities by creating and managing programs with media partners, industry leaders, bloggers, associations, speakers, and exhibitorsDevelop marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaignsRegularly review marketing plans, response rates, audience demographics, and industry best practices to ensure marketing efforts are effective, efficient, and successful, making recommendations and adjustments as appropriateWork cross functionally to develop strategy, positioning, and key messages for event and media brandsPartner closely with Prospect and Client Marketing teams to increase revenue opportunities from audiences and vendors, and grow audiencesManage community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experienceManage content marketing strategy including websites, blogs, gated reports, video, email, and images, and ensure communications across channels accurately reflect positioning and key messagingLiaison with central marketing and operation teams to support brand, event, and campaign initiativesImplement initiatives to enhance the attendee experience at physical events including attendee orientation, VIP programs, matchmaking, signage, maps, event app, and overall experience designStay abreast of the latest trends and developments in the data center community, experiential marketing, and strategic marketing communicationsThe ideal candidate will have at least 8-10 years of experience leading B2B outbound marketing campaigns with strong project management and team leadership skills.Strong leadership skills with experience managing marketing teams across a matrixed organizationProven experience in B2B marketing, preferably in events or technology sectorsAnalyze marketing performance metrics and optimize strategies accordinglyAble to work independently in a fast-paced environment while balancing strategic, tactical, and analytical responsibilitiesExcellent project management abilitiesStrategic thinking with data-driven decision-making capabilitiesUnderstanding of the data center industry and its challenges preferredExperience with digital marketing, content marketing, and social media campaignsTrack record of success in meeting or exceeding goals by utilizing traditional, online, and social media marketing strategiesStrong verbal/written communication and project management skillsSelf-motivated with the ability to manage up and across multiple teams and individualsExperience and comfort with data capture and analysis, database marketing and researchAbility to balance tactical execution requirements with high-level strategic thinkingExperience working with email service providers (preferably Eloqua)Proficient in working with PowerPoint, Word, Excel, OutlookBA/BS requiredSome travel requiredWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. Our benefits include:Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environmentBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job movesTime out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a yearCompetitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discountStrong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and moreRecognition for great work, with global awards and kudos programsAs an international company, the chance to collaborate with teams around the worldThe salary range for this role is $75,000- $90,000 based on experience.This role will automatically unpublish on 26th November.