Ad & Promotions Planning Manager
3 weeks ago
Ad And Promotions Planning ManagerKeep our communities fed. Our focus is simple but meaningful from our distribution centers to our offices, every employee of C&S and our family of companies works to help feed local families, neighbors, and communities. As an Ad and Promotions Planning Manager, you are responsible for planning, communicating, and executing promotional strategies for Independent customers. You will drive relationships, promote sales opportunities, and ensure promotional plans are targeted and relevant to assigned customers and regional teams to maximize gross margin, sales, and market share. You will develop and communicate promotional plans, including cost, suggested pricing, and product recommendations that support national and regional sales opportunities. You will lead cross-functional weekly ad meetings and play a key customer-facing role, providing local and regional expertise to both customers and internal teams. The Ad and Promotions Planning Manager will work closely with Demand Planning and Category teams to manage seasonal allocations, regional and seasonal fluctuations, and flawless execution of new item launches. You will also collaborate with the data analytics team to provide retailer promotional effectiveness reporting using syndicated data, including Nielsen and Numerator, tailored to specific regions.You will contribute by:Leading execution of merchandising and promotional plans with Independent customers in the assigned region(s).Communicating and ensuring product, cost, pricing, and promotions align with customer needs.Partnering with category managers and merchandisers to negotiate with vendors and develop overlay programs for ad groups, including securing vendor funds to support regional marketing programs and amplify selling opportunities.Assisting in building and implementing promotional plans, including item selection, cost, suggested retail price, and supporting ads that deliver growth objectives.Providing competitive insights and customer feedback to Category teams to ensure competitive plans that drive sales and achieve financial targets.Ensuring promotional plans optimize return on investment through trade promotions, customer-specific marketing, and additional sales opportunities. Negotiate overlays and secure funding to drive incremental sales and gross margin for C&S and Independent customers.Leading weekly ad proofing sessions and providing feedback to category teams and marketing for substitutions, swaps, and canceled promotions.Serving as the liaison between Category Teams and Customers to communicate information necessary for successful execution of advertising and marketing programs.Managing the regional calendar of promotional activities in alignment with the corporate merchandising calendar.Collaborating with Category and Commercial teams to educate internal stakeholders and customers on trends and effective strategies.Communicating with Demand Planning on promotional forecasting and managing seasonal allocations, regional fluctuations, and flawless execution of new item launches.Completing relative pricing evaluations, preparing the front-page layout for the "How to Go to Market" strategy, and sharing with Independent customers to ensure alignment.We're searching for candidates with:In-depth knowledge of their discipline and a basic understanding of related disciplines, with the ability to manage multiple, diverse tasks that are interrelated across processes.Ability to apply various procedures, policies, and precedents to solve complex problems and develop innovative solutions.Experience managing budgets and exercising expenditure authority, with the ability to navigate ambiguity or emerging situations independently.Strong ability to work autonomously, lead projects or functional teams, and use sound judgment to achieve objectives.5-7 years of professional experience in advertising, marketing, promotions, or sales; wholesale/retail experience preferred.Bachelor's degree preferred, or equivalent experience, training, or knowledge in lieu of a degree.Strong financial acumen.Proven communication skills and the ability to lead cross-functional initiatives.Extensive experience measuring promotional effectiveness, including working with syndicated data sources such as Nielsen and Numerator.Working knowledge of marketing and promotions, including key strategies in Ad, Digital, and Print.Strong organizational skills and the ability to lead with impact and influence across teams.Environment:Office: Office Temperature (65F to 75F)We offer:Weekly PayBenefits available from day 1 (medical, dental, vision, and more)Company matched 401kPTO and Holiday Pay offeredCareer Progression OpportunitiesTuition ReimbursementEmployee Health & Wellness programEmployee Discounts / Purchasing programsEmployee Assistance ProgramEvery person matters. We keep our values alive through a culture that embraces differences and ensures that every person matters.The Fine PrintThis Job advertisement does not constitute a promise or guarantee of employment. This job advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. This position may be with any affiliate of C&S Wholesale Grocers.QualificationsBachelor's Degree - BusinessBachelor's Degree - MarketingShift1st Shift (United States of America)CompanyC&S Wholesale Grocers, LLCAbout Our CompanyC&S Wholesale Grocers, LLC is an industry leader in supply chain solutions and wholesale grocery supply in the United States. Founded in 1918 as a supplier to independent grocery stores, C&S now services customers of all sizes, supplying more than 7,500 independent supermarkets, chain stores, military bases and institutions with over 100,000 different products. C&S also proudly operates and supports corporate grocery stores and services independent franchisees under a chain-style model throughout the Midwest, South and Northeast. We are an engaged corporate citizen, supporting causes that positively impact our communities. Working Safely is a Condition of Employment at C&S Wholesale Grocers, LLC. C&S Wholesale Grocers is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any other applicable state or federal protected class. The Company provides affirmative action in employment for qualified Individuals with a Disability and Protected Veterans in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans' Readjustment Assistance Act.Job Area: Merchandising - KeeneJob Family: ProcurementJob Type: RegularJob Code: JC2218ReqID: R-265321
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