Email Applications Developer

3 weeks ago

Columbus, United States L Brands, Inc. Full time
At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy

Overview

The Email Application Developer supports the Email Product team by designing, architecting, and developing solutions for the email platform at Bath & Body Works. This team member will execute feature enhancements provided by the product owner and their stakeholders by developing and integrating best-in-class email technology and practices, optimizing the daily email operations. As the subject matter expert, you will be expected to create a strong foundation, internalize our email marketing and transactional email program, help team members develop necessary skillsets and understand campaign specialist tasks, and create operational efficiencies leveraging the tools, technology, and vendors available.

Responsibilities

  • Be the subject matter expert for email campaign setup & deployment for all email types.
  • Document technical account setup and audit tooling surrounding campaign deployment processes.
  • Provide technical solutions and train analysts on custom email capabilities built by you and the product team.
  • Work alongside data analytics team to internalize audience file generation, daily execution specs, audience count operations, and feeding data back in our CDM.
  • Own Web Analytics Connector and UTM tagging alongside Martech/Data & Analytics to provide thorough reporting on email performance.
  • Develop HTML/CSS templates for 3rd party platforms such as Queue-it, Narvar, and others as needed for internal customer projects
  • Maintain (editing, updating, QA) code snippets, email template systems using SFMC code blocks, AMPscript, and HTML/CSS, and other markup languages as required by vendor tooling.
  • Liaison and work closely with SFMC partners on special projects, such as API integrations, platform setup, etc.
  • Create, edit, and maintain subscriber lists and data extensions.
  • Implement segmentation, personalization, and dynamic content.
  • Work with Enterprise Technology teams to handle SSL certificates, Domain, Subdomain, DNS configurations, and send classification management in SFMC.
  • Optimize deployment process to respond to business needs following agile principles.
  • Assist digital production analysts and marketing in tracking and resolving customer experiences issues related to campaign setup (audience files, segmentation, data) after hours.
  • Develop insights on customer and business dynamics through metrics.
  • Apply campaign performance feedback into workflow and segmentation testing.
  • Maintain Confluence documentation of solutions and proprietary processes as it relates to the email product at BBW.
  • Requires some remote on-call flexibility outside of normal office hours.

  • 4+ years of direct experience working within digital retail operations preferred
  • Experience with the Scrum model and/or Agile methodologies
  • Proficiency with HTML/CSS for email with experience in email coding best practices and optimization for each email client
  • Proficiency with scripting languages for dynamic email content (AMPscript, JSS, etc)
  • Proficiency with JSON, XML
  • Experience effectively leading teams (directly or indirectly)
  • Proficiency with an Enterprise Email Marketing Provider such as Salesforce Marketing Cloud
  • Experience with Atlassian products (Jira, Confluence)
  • Proficiency working with SOAP/RESTful web services
  • Experience with personalization and visual experience platforms (MovableInk). Familiarity with SSL certificates
  • Proficiency with writing SQL queries
  • Detail-oriented with a penchant for organization and tidiness
  • Excellent written and oral communication skills, including relationship management,

    presentation, facilitation, and decision support
  • Experience working in a large, highly matrixed, enterprise with competing priorities

    across teams
  • A minimum of a bachelor's degree (preferred) and/or significant related experience

Preferred Qualifications

  • Experience with AMPscript, journey builder, automation studio, and other

    proprietary SFMC technology
  • Familiarity with Adobe Creative Cloud Suite (Photoshop)

Core Competencies

  • Lead with Curiosity & Humility
  • Build High Performing Teams for Today & Tomorrow
  • Influence & Inspire with Vision & Purpose
  • Observe, Engage & Connect
  • Strive to Achieve Operational Excellence
  • Deliver Business Results

Benefits

We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. Benefits offered to our eligible associates include a no cost mental health and well-being program, health coverage with a variety of plans to choose from, flexible and affordable saving programs, paid time off and a merchandise discount. Visit bbwbenefits.com for details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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