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Social Media Manager
2 months ago
Group Bayport is a rapidly growing global e-Commerce, B2B2C, B2B and B2C organization and an industry leader in print technology, operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – Banner Buzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization. While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1600+ people.
We are seeking exceptional talent across the board to join us in our exciting growth journey. For more about Group Bayport, please visit Website: LinkedIn:
Job Responsibilities:
• Lead revenue from Social Media as channel driving core marketing metrics -ROAS, COS, COA, ROI.
• Drive brand storytelling by leading content strategy for the brand across different social media platforms which is unique, platform specific, connected.
• Lead the social platform operations – Meta ecosystem, YouTube, TikTok, LinkedIn, Twitter, influencer, others.
• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategy to align with business goals.
• Develop social media campaigns.
• Define KPIs and KRAs for social media campaigns.
• Analyze customer expectations according to past social media activities. • Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos). • Monitor Social media web traffic metrics (use analytics tool – GA4, Adobe).
• Collaborate with other teams, like SEM, Creative, UNR, Affiliate, Category and customer service to ensure brand consistency.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up to date with current technologies and trends in social media, design tools and applications.
• Drive Content strategy for the company and create unique content (with content creators)
• Use social media marketing tools such as Buffer and Hootsuite
• Establish relationships with social media influencers to develop a strong network.
Educational Qualification:
▪ Bachelor’s degree in digital marketing.
Technical Skills:
▪ Hands on experience in content strategy management and creation.
▪ Ability to deliver creative content (text, image and video), with content creators, agencies.
▪ In-depth knowledge of all Social media platforms.
▪ Drive innovation in social media.
▪ High end knowledge of Paid social and organic social, analytics (GA, Adobe).
▪ Knowledge of all online marketing channels (SEM, SEO, CRM etc)
