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Marketing Manager
1 month ago
Position Summary:
The Institute of Contemporary Art, Miami, seeks a full-time, skilled, and energetic Marketing Manager. The ideal candidate has a strong track record of increasing audience engagement and delivering high ROI results. The role will require creativity, a keen affinity for art, and strong attention to detail. Experience in Project Management is preferred.
The Marketing Department at ICA Miami crafts content that galvanizes our multiple audiences. The department informs audiences about our programs and encourages them to participate. The Marketing Manager will be responsible for executing marketing for exhibitions, public programs, events, membership, education programs, and the museum shop, with the support of the Director of External Affairs.
This position will lead and motivate a Social Media and Image Specialist, Digital Producer, and Graphic Designer team.
Responsibilities include but are not limited to the following main focus areas:
Management
● Lead, motivate and develop direct reports and effectively collaborate with other departments to deliver high-quality communications strategies.
● Use project management tools to oversee campaigns and collaborations across museum departments.
● Manage the production of marketing collateral across all museum events, following the museum’s brand guidelines.
● Manage campaign budgets and make sure all costs are kept within targets, including processing all related administration.
Campaigns
● Plan and implement evidence-based marketing strategies to grow museum membership and attendance and to increase public awareness of the museum’s exhibitions, learning, public programs, and events.
● Develop email and customer relationship management (CRM) strategies to drive audiences and deliver Key Performance Indicators.
● Monitor campaigns and produce evaluation reports and usable insights
Audiences and Engagement
● Support senior management in reviewing and implementing the audience development and marketing strategy for the museum to reach target audiences.
● Work with the Development Team and the museum’s sponsors and partners to help them achieve targets and effectively manage stakeholders.
● Work with the Education Team and Art & Research Center to promote educational programming.
ICA Miami web presence
● Work with the museum’s curators to establish and deliver an innovative content plan for use of all channels, including social media and websites, with the Digital Producer.
Education, Qualifications, Competences, and Skills Required
● Three or more years of communications or marketing experience (including media buying, copywriting, proofreading, email marketing, and project management).
● Bachelor’s degree or equivalent experience.
● Project Management experience required (including task management software such as Asana, Basecamp, ClickUp, etc.).
● Experience with email management tools, web maintenance, and social media channels and experience with content creation tools is required.
● Attentive to details, well-organized, and flexible in meeting shifting demands and priorities.
● Strong interpersonal skills, continued curiosity, a collaborative work style, and the ability to efficiently and accurately oversee a large variety of time-sensitive projects in a fast-paced work environment required.
● Strong writing skills, including proofreading, grammar, and spelling.
● Ability to work night and weekend hours as needed.
● An interest in contemporary art is essential.
Physical Demands
● While performing the duties of this position, the employee is frequently required to stop, reach, stand, walk, lift, pull, push, grasp, communicate, and use repetitive motions.
● While performing the duties of this position, the employee may frequently lift and or move 20 pounds of materials.
● The position requires the individual to meet multiple demands from multiple people and interact with the public and other staff.
The above noted position description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the employee a general sense of the responsibilities and expectations of the position. As the nature of business demands change so, too, may the essential functions of this position.
Equal Employment Opportunities
ICA Miami provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, ICA Miami complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
