Director of Marketing

divh2Director Of Marketing/h2pThe Director of Marketing is a dynamic and strategic leader who transforms ideas into action and vision into measurable results. This role is responsible for driving impactful marketing programs that strengthen Edmund Optics brand, generate high-quality leads, and amplify our presence across global markets. Working hand-in-hand with Business Line teams, Marketplace Marketing, and the Executive Team, the Director ensures that every initiative, from digital campaigns and corporate communications to trade shows and customer engagement eventsdirectly supports our business growth objectives. This individual is not only a strategist but also an executor, accountable for delivering on commitments with precision, creativity, and urgency. The ideal candidate will inspire collaboration, elevate marketing performance, and champion a culture of innovation and excellence that keeps Edmund Optics at the forefront of the optics and photonics industry./ph3Responsibilities/h3pstrongCorporate Communication Branding/strong/pulliOversee all corporate communications, including public relations, executive messaging, internal communications, and media engagement./liliShape and strengthen the companys global brand identity, ensuring consistency and differentiation across all channels./liliLead storytelling initiatives that elevate the companys technical leadership and value to customers and partners./li/ulpstrongStrategic Leadership Collaboration/strong/pulliDevelop and execute the divisional marketing strategy aligned with corporate vision and growth objectives./liliPartner with Business Line and Sales leaders to define and execute annual marketing plans that support revenue and product goals./liliServe as a strategic advisor to senior leadership, providing insights on market trends, competitive positioning, and customer engagement./liliFoster strong collaboration across Sales, Engineering, and Product Management to ensure unified go-to-market execution./li/ulpstrongDemand Generation Digital Strategy/strong/pulliLead the creation and execution of targeted digital campaigns that generate qualified leads and support account-based marketing objectives./liliManage divisional marketing automation, SEO/SEM, and analytics platforms to ensure measurable results./liliPartner with Sales Operations and Business Lines to drive pipeline growth through integrated marketing programs./li/ulpstrongEvents, Trade Shows Industry Engagement/strong/pulliDirect and execute global event strategy, including major trade shows, technical webinars, and VIP customer events./liliCollaborate cross-functionally to deliver product launches, technology showcases, and thought-leadership forums that strengthen market presence./liliEnsure consistent, high-impact event experiences that enhance customer relationships and brand credibility./li/ulpstrongLeadership Team Development/strong/pulliBuild, mentor, and lead a high-performing global marketing team with clear accountability and growth opportunities./liliCultivate a collaborative, performance-driven culture focused on creativity, innovation, and measurable outcomes./liliManage marketing budgets, agencies, and vendor relationships for maximum efficiency and effectiveness./li/ulh3Qualifications/h3pTo perform this position successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions./ppstrongRequired Skills Abilities/strong/pulliProven strategic marketing leader with expertise in B2B technology or industrial markets, ideally within optics, photonics, or precision manufacturing./liliStrong understanding of brand positioning, digital marketing, lead generation, and market development./liliExceptional communication skillsable to craft clear, compelling messages for technical and executive audiences./liliDemonstrated success in managing multi-channel campaigns that deliver measurable revenue impact./liliStrong analytical mindset; adept at using data to drive decisions and optimize programs./liliCollaborative leadership style with the ability to influence cross-functional teams and senior stakeholders./liliExperienced in managing global teams and agency partners across multiple regions and time zones./liliComply with federal, state, and company policies, procedures, and regulations/li/ulpstrongEducation/Experience/strong/ppBachelors Degree in Marketing, Communications, Business, or related field; MBA or advanced degree preferred; 10+ years of progressive B2B marketing experience, including 5+ years in a leadership role. Experience managing global marketing operations, budgets, and cross-functional initiatives./ppstrongPhysical Requirements/strong/ppProlonged periods of working at a computer and attending meetings virtually and in person. Occasional travel (10-20%) to company sites, customer locations, tradeshows, and industry events./ppAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran./ppThink you meet some of the requirements but not all? Studies have shown that women and people of color are less likely to apply to jobs for which they do not meet every qualification. If you see a role that interests you, we encourage you to apply, regardless of whether or not your experience is completely aligned with the job description. Edmund Optics is committed to becoming the most diverse, equitable, and inclusive workplace within the Optics and Photonics Industry and beyond. You may be a great candidate for this role or others within Edmund Optics./ppCompensation Range Transparency: At Edmund Optics, we are committed to transparency and equity in our hiring practices. The posted salary range for this role reflects the expected base pay. The actual offer will be based on multiple factors, including but not limited to relevant skills, education, work experience, business needs, and geographic location./ppSalary Range: $120,000 $140,000 per year/ppBenefits: Medical, Dental, and Vision Insurance; Life, ADD, Short and Long-Term Disability Insurance; Generous Paid Time Off (PTO); Tuition Reimbursement; 401(k) Retirement Plan with Company Match up to 3%; Daycare and Gym Reimbursement; Paid Parental Leave and New Mother Benefits; Training and Development Opportunities/ppAvailability of these benefits may depend on the country and employment type./p/div