Senior Marketing Project Manager

6 days ago

Pleasanton, United States GroupA Full time

This is a 1-year contract with the opportunity to extend longer or convert to FTE based on budget/performance. Benefits are offered during the contract period (Medical, Dental, Vision, Life insurance).


Location: Pleasanton, CA HYBRID (1-2x onsite)


  • Partner with functional leads across all areas of Marketing (and possibly other Workday business units) to define, document, and communicate project scope with all key stakeholders.
  • Ensure all deliverables align with project scope and business goals.
  • Create project plans and schedules to support the successful execution of various Marketing Operations and Marketing Technology projects.
  • Develop multi-phase roadmaps for complex projects that align with business priorities, drive quick wins, and enable long-term gains.
  • Liaise with Resource Managers and key functional leads to resource projects through our project management tool, Workfront.
  • Track milestones, manage task/project dependencies, manage and monitor task progress, handoffs, and deliverable status through our project management tool, Workfront.
  • Track all issues & risks related to the projects, provide recommendations for solutions/mitigation, proactively escalate, and facilitate resolution.
  • Organize, facilitate, and drive status meetings. Determine meeting agendas, highlight key milestones, and keep track of follow up items. Summarize and communicate meeting outcomes to all stakeholders.
  • Maintain communication with all project stakeholders to ensure inter-departmental alignment, optimization of resources, smooth handoffs, and project consistency.
  • Conduct offline meetings with cross-functional teams (Marketing Automation, Marketing Analytics, Digital, Advertising, Social, Business Technology, etc.) as needed to ensure requirements are documented, priorities are known, issues are resolved, and efforts are coordinated.
  • Facilitate business process discussions, document process diagrams and governance implications to support technology changes, and act as change management champion, while keeping the idea of creating repeatable and scalable processes and deliverables at the forefront.
  • Ensure overall project/program quality and look for ways to streamline execution and increase overall efficiency
  • Audit projects once completed, conduct post-mortem meetings, determine improvements, and implement process changes
  • Manage third-party vendor relationships and work closely with vendors to proactively manage timeline expectations.
  • Contribute to the continual refinement of the current global project management framework, including tools, processes, and documentation.



Requirements:


  • 6+ years managing technical projects in a B2B marketing environment.
  • Bachelor’s degree required
  • Strong understanding of the technologies used in a B2B tech stack, including marketing automation, content management, analytics, segmentation, data management, digital advertising, online engagement, and data warehouse technologies.
  • Equally strong understanding of marketing campaign execution from creative development to multi-channel campaign activation.
  • Proven experience leading projects involving the implementation and integration of these technologies.
  • Proven experience working with global, cross-functional virtual teams.
  • Proficient in project management tools (e.g., Workfront, Google docs, Smartsheet, MS Project, etc.).
  • Capable of embracing change; maintaining an open mind as well as being flexible in the face of ambiguity.
  • PMP certification is a plus.

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