125297-Communications Manager

4 weeks ago


Burbank, United States DJI Full time

As our Communications Manager, you will manage and execute product communication campaigns to enhance awareness of DJI's consumer and prosumer products. We seek a candidate with robust media relations expertise, capable of crafting detailed product messaging and strategically overseeing new product launches and product review programs.


Responsibilities:

•This role will work closely with the global PR team and PR agencies to drive North American product PR programs for DJI's consumer and prosumer product lines, which include camera drones, action cameras, and handheld gimbals.

•Increase awareness of DJI's consumer and prosumer product launches, oversee strategic product review initiatives, and foster timely discussions that extend beyond the product launch period to support driving purchase conversions.

•Build and maintain strategic relationships with key media outlets to generate earned coverage that highlights DJI’s product innovation and key differentiators; understand business and communication challenges and develop insights-driven earned media strategies.

•Monitor and analyze media coverage and industry trends to identify opportunities for increasing product exposure.

•Maintain a technical understanding of DJI's consumer and prosumer products.

•Collaborate in cross-functional and cross-cultural environments on initiatives that will drive awareness of DJI products.

•Successfully navigate a matrixed organization across multiple businesses and product categories.


Requirements:

•5 to 10 years of product PR experience, preferably from working with other consumer electronics brands in similar roles.

•Bachelor's degree, ideally in a relevant field such as marketing or communications.

•Experienced in managing PR agencies.

•Results-driven and strategic problem solver with a positive attitude, capable of delivering results despite challenges.

•Works with a sense of urgency in a fast-paced environment, translating business objectives into actionable plans.

•A nimble self-starter who can operate effectively in a fast-paced and diverse environment, demonstrating adaptability as needed.

•First-class verbal and written communication skills.

•Superior project management skills with a strong commitment to attention to detail.

•Ability to work independently and collaborate effectively across different cultures and time zones.



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