Senior Digital Marketing Manager

Senior Digital Marketing ManagerEmbark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.The Opportunity That Awaits You:As the Senior Digital Marketing Manager, you will be a key architect of Procept's digital presence and a foundational builder of our marketing capabilities. You will be responsible for building a scalable and sustained digital marketing ecosystem, evolving our foundational capabilities into a best-in-class function. This role is a unique opportunity to lead the charge in developing and executing comprehensive digital marketing strategies to reach and engage our diverse target audiences, including surgeons, hospital staff, executives, patients, and patient partners. You will focus on performance-driven digital initiatives and will work in close partnership with the rest of the Marketing Communications team and the Commercial Marketing team. You will leverage data and insights to drive awareness of Procept and Aquablation therapy, all the way to advocacy.What Your Day-To-Day Will Involve:Digital Strategy & Execution: Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement. Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization. Develop and execute targeted campaigns for each audience segment (surgeons, staff, executives, patients, patient partners). Utilize marketing automation tools to nurture leads and personalize customer journeys.Data-Driven Analytics & Optimization: Establish and maintain a data architecture for tracking and measuring digital campaign effectiveness. Define and track key performance indicators (KPIs) for all digital marketing efforts, from website traffic to lead-to-MQL conversion rates. Lead A/B testing and experimentation across digital channels to improve conversion rates and campaign performance.Integrated Campaign Management: Lead the development and execution of integrated digital campaigns, ensuring they are cohesive across all channels and aligned with the broader marketing calendar and commercial goals. Manage the end-to-end lifecycle of integrated campaigns, from planning and creative development to launch and post-campaign analysis. Ensure a consistent message and brand identity across all digital and offline channels.SEO/SEM Management: Develop and execute SEO strategies to improve organic search rankings and drive website traffic. Manage SEM campaigns, including keyword research, ad creation, and budget optimization. Stay current with the latest SEO/SEM trends and best practices.Paid Social Media & Digital Advertising: Develop and execute paid social media campaigns across relevant platforms (LinkedIn, Facebook, X, etc.). Manage digital advertising budgets and optimize campaigns for maximum ROI. Identify and test new digital advertising opportunities.Email Marketing & Lead Nurturing: Develop and execute email marketing campaigns to nurture leads and engage existing customers. Segment email lists and personalize content based on audience demographics and behavior. Track email marketing performance and optimize campaigns for maximum engagement.Website Optimization: Collaborate with Marketing Communications and our agency partners to optimize website content and user experience. Implement strategies to improve website conversion rates and lead generation. Ensure website content is aligned with SEO best practices.Strategic Collaboration: Serve as the primary digital liaison for the marketing department, working in close partnership with key stakeholders to amplify audience and product strategies. Collaborate with the Commercial Marketing team to translate audience-specific marketing plans into effective digital execution. Partner with the Product Marketing team to ensure product messaging and value propositions are consistently reflected across all digital touchpoints.Compliance: Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices.The Qualifications We Need You To Possess: Bachelor's degree in marketing, business, or a related field. Minimum of 5-7 years of experience in digital marketing, preferably in the medical device, healthcare, or technology industry. Proven track record of developing and executing successful digital marketing strategies. Strong understanding of SEO/SEM, paid social media, email marketing, and website optimization. Proficiency in Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools. Excellent analytical and problem-solving skills. Strong communication and interpersonal skills. Ability to work independently and as part of a team in a fast-paced environment. Experience in the surgical robotics, or medical device space is a major plus. Experience marketing to surgeons, and hospital executives is a major plus.Understanding PROCEPT's Culture:At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.And this doesn't happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept's history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.An opportunity at PROCEPT BioRobotics won't just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this worldBENEFITS OF WORKING AT PROCEPTPROCEPT's health and wellness benefits for employees are second to none in the industry. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on-site gym, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many moreEQUAL EMPLOYMENT OPPORTUNITY STATEMENTPROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization.PAY RANGE TRANSPARENCYProcept is committed to fair and equitable compensation practices. The pay range(s) for this role represents a base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Procept utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.WORK ENVIRONMENTWe'll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. We would also ask you to understand and adhere to the PROCEPT BioRobotics Quality & EHS policies.