Director of Growth Marketing

Director Of Growth MarketingBASIS Ed is seeking a detail-oriented and strategic Director of Growth Marketing to lead the planning and execution of marketing initiatives that support student enrollment, school growth, and brand awareness.Come join an organization that is leading a transformation in standards for public education. BASIS Ed provides services to BASIS Charter Schools, the highest-performing public school network in the U.S. This is an exciting opportunity to join a fast-growing team of innovative marketers.OverviewThe Director of Growth Marketing is responsible for driving strategic enrollment, lead generation, and brand growth across all marketing channels. This role blends data-driven performance marketing with creative, community-centric storytelling to accelerate awareness, inquiries, applications, and conversions. The Director oversees full-funnel initiatives-including paid media, lifecycle marketing, content strategy, analytics, and marketing automation-while leading a high-performing team and partnering closely with school, regional, and executive leaders.Key ResponsibilitiesDevelop and execute a comprehensive growth marketing strategy focused on awareness, lead generation, application volume, and conversion optimization.Build and manage annual growth plans for enrollment cycles, events, and campaigns.Forecast performance, set KPIs, and communicate results to executive leadership.Lead and mentor a team across digital, content, and analytics functions.Paid Media & Performance MarketingOversee all paid search, paid social, programmatic display, retargeting, and outdoor/digital advertising initiatives.Optimize budget allocation across channels to maximize ROI and lower CPA.Run rapid testing cycles (A/B tests, creative iteration, landing page optimization).Manage agency relationships and internal resources as needed.Data, Analytics & OptimizationBuild dashboards and reporting to track funnel performance, channel attribution, and campaign impact.Use insights to guide creative decisions, channel strategy, and budget reallocation.Analyze all touchpoints-including website, paid media, email/SMS, content, and on-campus events-to identify friction points and opportunities for growth.Content, Creative & Brand ExpansionOversee creative development for campaigns, landing pages, video storytelling, and digital assets.Ensure all messaging aligns with brand guidelines and elevates the organization's value proposition.Website & Conversion OptimizationOversee website performance with a focus on SEO, UX, conversion rates, and key user pathways.Partner with product/web teams to implement testing (CRO, landing pages, site architecture).Develop resource hubs and digital experiences that drive inquiries and applications.Qualifications7-10+ years of experience in marketing, growth marketing, or performance marketing roles.Proven experience managing paid media, demand generation, and marketing automation.Strong analytical skills, including comfort with dashboards, data modeling, and attribution.Hands-on experience with CRM and marketing tools (e.g., HubSpot, SchoolMint, Salesforce, Marketo).Experience leading teams and managing agencies or contractors.Ability to thrive in a fast-paced, mission-driven environment.Exceptional communication, project management, and cross-functional collaboration skills.Preferred ExperienceExperience in education, charter schools, multi-location nonprofits, or multi-site retail/hospitality.Prior work scaling enrollment, admissions, revenue, or user acquisition programs.Familiarity with brand storytelling, video production, or creative direction.Experience with localized marketing in multiple cities/regions.About BASIS EdThe BASIS academic program is consistently ranked among the top 10 programs nationally and is competitive on an international scale. The mission of BASIS Schools is to provide an academically excellent and rigorous liberal arts college preparatory education to all Lower and Upper School students.Benefits and SalarySalary for this position is competitive and dependent on education and experience.BASIS Ed offers a comprehensive benefits package, including but not limited to:Employer paid medical and dental insuranceVision insurancePTOAbility to add dependents401k with partial match that grows over timeEmployee Assistance ProgramChildcare Savings Opportunity (KinderCare tuition discount)Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.