Director Travel Product Marketing

Director Travel Product MarketingAt SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. SAP Concur is redefining the travel and expense category with Complete T&E, a joint offering built in partnership with Amex GBT, a leading global travel management company. This integrated solution combines the strengths of SAP Concur's market-leading technology with Amex GBT's expertise in managed traveldelivering unmatched value to customers navigating the future of business travel.Role OverviewWe are seeking a Director Travel Product Marketing to lead the market research, segmentation, and product collaboration strategy for Complete T&E. This role will focus on identifying opportunities, shaping audience strategies, and ensuring alignment between SAP Concur and Amex GBT product teams. The leader will be instrumental in bringing the voice of the customer into product decisions and in defining the unique value proposition of this joint solution.ResponsibilitiesLead joint market research initiatives with Amex GBT to identify customer needs, industry trends, and competitive dynamics across the travel and expense ecosystem.Define segmentation, persona strategies, and ideal customer profiles for Complete T&E, ensuring precision in targeting and value communication.Collaborate closely with SAP Concur Product Management and Amex GBT's product teams to align roadmap priorities and solution packaging with market demand.Develop differentiated positioning and messaging frameworks for Complete T&E that highlight the combined value of SAP Concur and Amex GBT.Act as a key liaison with Amex GBT product and strategy teams, ensuring alignment of priorities, solution development, and market perspective.Track market adoption, pipeline growth, and win/loss trends to refine strategy and demonstrate impact.Represent SAP Concur in joint forums with Amex GBT, analysts, and industry stakeholders to establish thought leadership.Qualifications10 years of experience in product marketing, solution marketing, or strategy roles in B2B SaaS or enterprise technology.Proven expertise in market research, segmentation, and transforming insights into product and marketing strategies.Experience working in or alongside travel management companies (TMCs) strongly preferred.Strong cross-functional collaboration skills, with the ability to influence across Product, Sales, Marketing, and external partner organizations.Excellent communication skills, capable of representing joint solutions with clarity and authority at the executive level.Bachelor's degree required; advanced degree preferred.This role will have significant visibility and impact, driving the strategic success of Complete T&E by SAP Concur and Amex GBT.SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities.The targeted combined range for this position is 220200 - 374200 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process.