Digital Media Buyer/Marketer

4 weeks ago

Cleveland, United States Home Genius Exteriors Full time

Full-Time | Hybrid Preferred (Cleveland, OH) | Remote ConsideredWhat You'll DoManage and optimize digital pay-per-lead (PPL) campaigns specifically within the home-improvement spaceBuild, launch, and scale branded digital campaigns across Meta (Facebook/Instagram) and additional platformsExecute hands-on work inside our Meta Suite accounts including targeting, ad creation, creative testing, and ongoing optimizationDevelop and refine landing pages to increase conversion rates and generate more qualified leadsExpand campaigns into emerging or underutilized platforms such as NextdoorConduct ongoing beta testing on creatives, offers, and audiencesManage and coordinate with external partners who support cloud-based advertising or complementary digital activitiesTrack and report performance, providing insights and recommendations to improve CPL and lead qualityWhat We're Looking ForMust have: Digital PPL experience in the home-improvement industry or a similar high-volume lead-gen environmentStrong hands-on experience managing campaigns inside Meta Suite (Facebook + Instagram)Ability to build branded campaigns (not just vendor management you can execute directly)Experience advertising on platforms like Nextdoor (or strong willingness to learn quickly)Skilled in audience building, creative iteration, and direct-response optimizationAbility to test, troubleshoot, and adjust campaign strategies in real timeStrong understanding of landing page performance and conversion funnelsCollaborative, organized, and comfortable working cross-functionallyIdeally Cleveland-based and able to work hybrid (3 days/week), but remote candidates will be consideredWhy You'll Love Working With UsHigh-impact role owning digital media strategy and executionA chance to expand into new platforms and build out sophisticated testing programsSupportive marketing team with room to innovate and growOpportunity to influence national campaigns and drive real lead-generation resultsCompetitive compensation, strong benefits, and long-term career stabilityHybrid flexibility for Cleveland-based employees, with remote opportunities for exceptional talent

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