Content and Communications Manager

4 weeks ago

Santa Clara, United States proteanTecs Full time

proteanTecs is a dynamic fast-paced start-up company, transforming the way reliability of electronics is achieved. In a world where machines are gaining immense responsibility over our lives, sudden failure is not an option.

We have developed a cloud-based platform, which combines data created in chip-embedded Agents (IPs), with machine learning, to predict faults before they become failures. Our solutions provide unprecedented insights throughout the value chain, from Chip Vendors to System Vendors and Digital Service Providers.

The company was founded by seasoned industry veterans, including three former founders of Mellanox Technologies, with deep knowledge and experience in the electronics industry and is backed by worldwide leading investors.

At proteanTecs we combine different disciplines to create a revolutionary solution. Our team is highly interdisciplinary, ranging from SaaS and Machine Learning experts, to top designers in Chips and Circuits, as well as masters of EDA. We work together and learn from each other.

The Role

We're seeking a talented and strategic Content & Communications Manager to join our team. You'll be responsible for developing and executing a comprehensive B2B tech PR and Media Relations strategy that drives brand awareness, and content creation to maintain thought leadership and support lead gen efforts.

This is a multifaceted role that requires a strong understanding of the B2B tech landscape, exceptional writing and editing skills, and the ability to manage multiple PR agencies, and media partners in a variety of content formats and channels. You'll wear many hats, overseeing PR Releases, media relations, social media, blog content, and webinar production, ensuring consistent brand messaging across all content.

*The role is hybrid (2 days) from our Santa Clara, CA office.

SALARY: $150-165/year.

Responsibilities:

PR & Media Relations:

  • Develop and execute strategic public relations campaigns to drive positive brand awareness and media coverage for LinkedIn across various channels.
  • Proactively build and maintain strong relationships with key journalists, influencers, and industry analysts.
  • Craft compelling press releases, media pitches, and other communication materials to secure placements in top-tier publications and broadcasts.
  • Monitor media trends and identify opportunities to position LinkedIn as a thought leader on relevant industry topics.
  • Manage media inquiries, prepare spokespersons for interviews, and ensure consistent messaging across all communications.
  • Collaborate with the PR agencies to pitch content assets to relevant media outlets.
  • Work with internal stakeholders (engineering, product marketing, sales) to develop content.
  • Edit, proofread, and ensure all content adheres to brand guidelines and messaging.

Content Creation & Promotion:

  • Develop produce and manage webinar programs together with eco-system partners to educate the market and promote thought leadership.
  • Manage social media channels (e.g., LinkedIn, Twitter) to promote content and engage with target audiences.
  • Develop and execute content promotion strategies through various channels (e.g., email marketing, influencer outreach).
  • Track and analyze content performance using relevant metrics (webinars, paid media, social media engagement).

Content Strategy & Planning:

  • Develop a data-driven content marketing strategy aligned with overall business goals.
  • Conduct market research and competitor analysis to identify content opportunities.
  • Create and maintain an editorial calendar to ensure consistent content flow.
  • Stay up-to-date on industry trends and adapt content strategy accordingly.
  • Analyze the effectiveness of PR and media relations efforts, and recommend continuous improvement strategies.
  • Report on content marketing ROI and identify areas for improvement.
  • Use data insights to inform future content strategy and tactics.

Requirements:

  • Minimum 5+ years of experience in B2B tech content marketing.
  • Proven track record of developing and executing successful content marketing strategies.
  • Strong understanding of the B2B tech landscape and current industry trends.
  • Excellent writing and editing skills with a focus on clear, concise, and engaging B2B tech communication.
  • Experience managing and collaborating with vendors, agencies, and freelancers.
  • Proficiency in content management systems (CMS) and social media platforms.
  • Solid understanding of content analytics tools and data-driven decision making.
  • Excellent communication, collaboration, and project management skills.
  • Ability to work independently and manage multiple priorities simultaneously.

Bonus Points:

  • Familiarity with the semiconductor industry.
  • Startup experience.
  • Experience with content marketing automation tools.
  • Experience with wire service tools
  • Marketing in APAC and EMEA regions.
  • Proficiency in customers relations management tools (CRM) such Hubspot and Salesforce.
  • Technical background.
  • A passion for technology and innovation.

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