Marketing Manager
4 weeks ago
Marketing Manager - Senior
Location: Framingham MA 01701 (Hybrid Onsite)
Duration: 6 Months with strong possibility for Extension.
Develops and manages the total media investment strategies across consumer touchpoints to drive business goals.
Getting to Know the Business
Acts as the voice of media strategy in integrated planning with internal and external partners
Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform
Serves as key day-to-day liaison with paid media agency
Sharing/Collaboration with Domestic and Global partners on plans & learnings
Build Media and Digital Expertise
Manages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display
Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan
Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions.
Meets with existing and prospective media vendors to evaluate future media opportunities
Drive Results (Plan, Execute, Measure)
Oversees holistic budget to be executed by team
Responsible for sharing integrated media plans to key stakeholders
Manages upfront investment, paid ipartnerships, and key vendor relationships
Oversees holistic digital strategy driving in-store sales
Oversees grand openings, local, and multi-cultural plans
Partners with consumer insights and agency partners to execute cross-channel measurement studies
Represent paid media strategy for annual and ad hoc planning processes
Feedback Loop
Continuously monitors campaign & provides optimizations
Leads quarterly look-backs & establishes best practices
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