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Program Manager Lead, Performance Marketing
4 weeks ago
Program Manager - Performance MarketingCreative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp, and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry's best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world's biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products.We are looking for an experienced Program Manager to support the Family of Apps (Facebook, Instagram, WhatsApp) Performance Marketing team - the team that creates lower-funnel demand-capture assets for both integrated campaigns, and always-on digital advertising. Experience in how to translate data and testing to improve creative outputs, and understanding of performance metrics and direct response marketing overall is ideal so they can effectively guide & influence both our teams and the work. Understanding of complex issues and drive strategic collaboration (knowing who to involve when in the process) is crucial.Required Skills:Create partnerships with Performance Marketers, Brand Marketers, Media, International Marketers, Product Marketers, internal Creative teams and external agenciesIn partnership with Integrated Marketing, Performance Media, and Creative, drive the development and optimization of performance assets for integrated campaigns and evergreen digital advertisingHighly literate in data & testing and well-versed in understanding how to translate it into roadmap planning, testing agendas, AI tagging and optimization of creative workBe the lead point of contact for our external agency partner, as well as cross-functional internal stakeholder managementCollaborate with Program Leads to determine how creative projects within the remit of this role fit within a wider business portfolio through the lens of objectives, impact, risks and resourcesPrioritize competing needs with reasoning and viable solutions across multiple teams and projectsExperience in optimizing systems, tools, and standards that improve creative production within the organizationCoordinate the wider team to ensure successful communication and delivery of various performance marketing launches, at times, simultaneouslyManage workflow for inbound and outbound projects, manage program/production budgets and approvals, requirements for strategic sourcing and procurement, and the development of high-quality assets, often with tight deadlinesMaintain brand integrity across all project deliverables, working closely within Design, Legal and Product guidanceMobilize the team towards forward progress, action, and results by anticipating needs and removing obstaclesMinimum Qualifications:8+ years client-facing experience within a creative agency or in-house, in a demonstrably equivalent roleExperience in cross-functional collaboration, organizational design and systems planningExperience in leading a cross-discipline team and in leading external agency partnersHigh data and testing literacy - well versed in understanding performance marketing data and how to translate it into annual roadmapping, testing agendas, AI tagging and optimization of creative workCreative operations experience in setting priorities, problem-solving, optimizing workflows, multi-tasking, and negotiation. Drive efficiency as well as craftExperience in creative planning and development, production, editorial, finishing and delivery/traffickingExperience across major creative channels and large-scale integrated creative campaigns. This may include but not be limited to: live action, programmatic digital delivery, social, influencer, CRM, web/Ecommerce media integration and/or animation workstreamsPreferred Qualifications:10+ years client-facing experience within a creative agency or in-house, in a demonstrably equivalent roleExperience with additional creative channels. This may include but not be limited to: large scale integrated campaigns, print, out of home and/or experiential workstreamsExperience working with a large, global tech companyExperience working as a cross-functional manager within a fast-paced, often ambiguous, start-up environmentPublic Compensation: $142,000/year to $202,000/year + bonus + equity + benefitsIndustry: InternetEqual Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
