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Associate Creative Director

3 months ago

Los Angeles, United States Aquent Full time

Job Title: Associate Creative Director (360) with UX/UI and Consumer Packaged Goods Experience ( Must Have)

In-house CPG experience managing a team ( Must Have)

Location: Los Angeles ( 3 days in office per week)

Pay range $170-$200k

Relocation package offered


About Us: Our client is a fast growing and innovative company in the Consumer Packaged Goods (CPG) industry, known for innovative products and commitment to excellence. They are dedicated to creating exceptional experiences for our consumers and maintaining a strong presence in the market. We are seeking a highly motivated and experienced 360 Asscociate Creative Director to join our team and take it to new heights


Job Description:

Position Overview: As the 360 Associate Creative Director you will be responsible for leading and executing comprehensive creative strategies across various channels, with a focus on UX/UI design and Consumer Packaged Goods. You will collaborate with cross-functional teams to develop and implement innovative campaigns that drive brand engagement and consumer loyalty. Your expertise in 360 campaigns, coupled with your strong background in UX/UI design and CPG, will be crucial in delivering exceptional creative solutions that align with our business goals. This full time, on-site role oversees a full 360, in-house, design and production with weekly production supervision of assets in Hong Kong and China.


The ACD needs to be a creative problem solver with a strong managerial background in CPG. You are as comfortable presenting to a Marketing Director as you are to a retail partner. We’re a scrappy team, so we expect this AD not just to provide direction to designers, but also to execute your own ideas. From quick comps to dazzling After Effects creations, we want someone who can take an idea from the conceptual phase and bring it all the way to market. You have strong experience in working with story creators, from copy writers to video directors, and have outstanding writing skills yourself.


Key Responsibilities:

  1. Creative Leadership:
  • Lead the conceptualization and execution of 360-degree creative campaigns, ensuring a cohesive and integrated approach across all touchpoints (digital, print, social media, packaging, etc.).
  • Provide creative direction and mentorship to a team of designers, copywriters, and other creative professionals.
  • Collaborate closely with marketing, product, and sales teams to ensure alignment of creative strategies with business objectives.
  • Help lead the global creative vision in alignment with marketing, product development, and digital strategies and business objective
  • Communicate and interact well with team members and supervisors across multiple departments. Work closely and build relationships with Brand Marketing, Global Marketing, Product Development, Ecommerce, and Social Media teams to drive the creative strategy across the Company
  • Manage a team of designers, photo/video producers by demonstrating enthusiasm for the creative landscape and new technologies; and contributing strong, inspirational, and relevant creative thinking. Ensure the Creative Team delivers on business objectives


UX/UI Design:

  • Oversee the design and development of user-centric digital experiences, including websites, mobile apps, and other digital platforms.
  • Ensure that all UX/UI designs are intuitive, visually appealing, and aligned with the brand’s identity and guidelines.
  • Ensure execution of a thoughtful creative strategy and positive user interface across multiple digital platforms


Consumer Packaged Goods (CPG) Expertise:

  • Leverage your experience in the CPG industry to create compelling packaging designs that resonate with consumers and enhance shelf presence.
  • Stay updated with industry trends and consumer insights to drive innovative CPG design solutions.
  • Collaborate with product development teams to ensure packaging designs meet regulatory requirements and production standards.
  • Drive creative consistency into global markets in packaging and digital platforms. Ensure consistent application and governance of the brand style guides, internally and externally
  • Concept, design, and produce engaging strategic content and creative assets across a range of brand projects and touchpoints, including video, social and influencer campaigns, marketing and promotional, email, print, branding and logo design, packaging, media and PR programs


Project Management:

  • Manage multiple projects simultaneously, ensuring timely delivery of high-quality creative outputs.
  • Develop and maintain project timelines, budgets, and resource allocation.
  • Communicate project status and updates to stakeholders and senior leadership.


Strategic Thinking:

  • Contribute to the development of brand strategies and positioning.
  • Identify opportunities for creative innovation and improvement within existing processes.
  • Provide insights and recommendations based on market trends and consumer behavior analysis.


Qualifications:

  • 10-12 years of experience in a managerial role for design teams with significant emphasis on interactive media at a hyper-growth consumer startup, or a CPG brand (Must Have)
  • Proven experience in leading 360-degree campaigns with a strong portfolio showcasing UX/UI design and CPG projects.
  • Strong understanding of user-centered design principles and best practices.
  • Proficiency in design software such as Adobe Creative Suite, Sketch, Figma, etc.
  • Excellent communication and presentation skills.
  • Ability to think strategically and creatively, with a keen eye for detail.
  • Strong project management skills, with the ability to manage multiple projects and meet deadlines.
  • A collaborative team player with a positive attitude and the ability to inspire and motivate others.