Marketing Coordinator

3 weeks ago

Scottsdale, United States BrightSpring Health Services Full time

Marketing CoordinatorThe Marketing Coordinator is integral to supporting the marketing and business development efforts of OnePoint Patient Care. This role drives initiatives that build brand awareness, foster engagement, and showcase our specialized services in the hospice space. Working closely with the sales team and cross-functional departments, the Marketing Coordinator helps plan and execute campaigns, manage content, support events, and maintain marketing systems. The ideal candidate is organized, detail-oriented, and creativesomeone who thrives in a fast-paced environment and is motivated by meaningful impact.Assists in developing and executing integrated marketing campaigns targeting hospice providers, including digital, email, print, and social.Coordinates the creation and distribution of marketing assets such as one-pagers, presentations, case studies, and tradeshow materials.Maintains marketing calendars and ensure timely execution of campaigns, event prep, and deliverables.Supports the planning and logistics of conferences, tradeshows, webinars, and speaking engagements.Manages updates to the website and ensure content reflects current positioning and offerings.Tracks marketing metrics, compile reports, and identify opportunities to improve engagement and lead generation.Maintains the CRM and ensure accurate segmentation of contact lists for targeted outreach.Monitors hospice and PBM industry trends and competitive landscape to help inform messaging and positioning.Collaborates closely with sales, client services, and leadership to align marketing efforts with business priorities.Bachelor's degree in Marketing, Communications, or a related field preferred.13 years of experience in a marketing, communications, or project coordination role; healthcare or hospice industry experience is a plus.Strong organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.Excellent written and verbal communication skills, with a keen eye for detail and consistency.Proficiency with marketing tools such as HubSpot, Canva, Microsoft Office, and basic content management systems (e.g., WordPress).Experience supporting events, trade shows, and email marketing campaigns preferred.Familiarity with CRM systems and marketing analytics tools; ability to interpret and report on campaign performance.A collaborative mindset and willingness to work cross-functionally with sales, client services, and leadership teams.Passion for supporting the hospice mission through effective marketing and storytelling.OnePoint Patient Care, an affiliate of PharMerica, is the nation's leading independent provider of community-based hospice pharmacy and pharmacy benefits management (PBM) services offering hospices nationwide flexible and adaptable solutions for their hospice pharmacy needs. OnePoint fills prescriptions, creates custom compounds and formularies, provides home deliveries, and manages pharmacy benefits for thousands of patients per day. Through its Concierge PBM, Next Day Valet mail order, and Direct Express local services, OnePoint serves hundreds of hospice programs and is available in 50 states.

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